Heidelberg Commercial Days at Qingpu-Shanghai 24 to 26 October 2018


Heidelberg will organize the ‘Heidelberg Commercial Days’ from Wednesday to Friday, 24 to 26 October 2018 at the Print Media Center in Shanghai China, during All in Print China 2018 Expo. The relevant topics on the Commercial Days will emphasize that printed media are in strong competition with digital offerings. Yet they offer an unbeatable advantage in the marketing mix – they get to the heart of the message and have a unique reach and impact. At the same time, commercial printing companies need to make their production as lean as possible – and use the synergies between print and digital for innovative offerings.

24th October is the Chinese Day – the presentation will be in Chinese and dedicated for Chinese printers. 25th October is the International Day and the presentations will be in English language for international customers, especially from Asia Pacific region. 26th October is the Technology Day, to show the deep details of technologies behind Commercial Days.

At the Commercial Days event, Heidelberg will show how to optimize print production and achieve higher productivity. New ideas and solutions can pave the way to a successful future. The discussion will show how printers can lead the track of this evolution by looking through the whole production process in a print shop and consider all aspects of the workflow from both sides – from the production side as well as from the economic side. Printers are encouraged to take advantage of this opportunity to add to their understanding of how to more fully exploit the potential of the print shop and turn their passion into profit.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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