Heidelberg will organize the ‘Heidelberg Commercial Days’ from Wednesday to Friday, 24 to 26 October 2018 at the Print Media Center in Shanghai China, during All in Print China 2018 Expo. The relevant topics on the Commercial Days will emphasize that printed media are in strong competition with digital offerings. Yet they offer an unbeatable advantage in the marketing mix – they get to the heart of the message and have a unique reach and impact. At the same time, commercial printing companies need to make their production as lean as possible – and use the synergies between print and digital for innovative offerings.
24th October is the Chinese Day – the presentation will be in Chinese and dedicated for Chinese printers. 25th October is the International Day and the presentations will be in English language for international customers, especially from Asia Pacific region. 26th October is the Technology Day, to show the deep details of technologies behind Commercial Days.
At the Commercial Days event, Heidelberg will show how to optimize print production and achieve higher productivity. New ideas and solutions can pave the way to a successful future. The discussion will show how printers can lead the track of this evolution by looking through the whole production process in a print shop and consider all aspects of the workflow from both sides – from the production side as well as from the economic side. Printers are encouraged to take advantage of this opportunity to add to their understanding of how to more fully exploit the potential of the print shop and turn their passion into profit.