Xerox has announced the Iridesse Production Press, which is a high-speed, six-station color press that combines 4-color printing with up to two specialty dry inks in one printing pass. The Xerox Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass, giving print providers an immediate competitive edge in the growing digital print enhancement market.
Ragni Mehta, vice president and general manager, Cut Sheet Business, Xerox says, “We created the press to produce these special effects and digital enhancements cost effectively and in a simplified workflow so our customers can seize the market opportunity and grow their businesses.”
Iridesse eliminates multiple presses and processes usually required for print embellishments, increasing capacity. Printing at speeds up to 120 pages per minute, the press can run stocks from 52 -400 gsm. A variety of finishing options are available including the new Xerox Crease and Two-sided Trimmer, which creates a durable crease fold and gives booklets a premium quality edge when used with the Xerox Production Ready Booklet Maker Finisher and Xerox SquareFold Trimmer Modules.
With two inline specialty dry ink stations, customers can create lucrative applications with spot colors, metallic and mixed metallic gradients and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can be added for an extra touch of dimension or texture.
Also, Xerox FreeFlow Core’s pre-built workflows enable print providers to automatically and selectively transform text and graphics for printing gold and silver without editing the source documents. This simplifies enhancing existing applications with high-value embellishments.