Registration open for WAN-IFRA South Asia Digital Media Awards

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WAN-IFRA

WAN-IFRA South Asia Digital Media Awards will be presented at WAN-IFRA India 2018 Annual Conference in Hyderabad, India from 25 to 27 September 2018. The registration opened on 1 May and the last date is 9 June 2018. The deadline for submission is 16 June 2018. These awards will be jointly presented by Google and WAN-IFRA recognizing publishers who have adopted digital media and mobile strategies as part of their total product offering to meet the major changes in how people consume news and information today.

The awards will be given in the following categories, best news website or mobile service, best in lifestyle, sports, entertainment website or mobile services, best use of online video (including VR), best data visualisation, best reader revenue initiative, best branded content project, best digital news start-up, best in social media engagement, best digital marketing campaign and best innovation to engage youth audiences.

All prize winners will be granted the exclusive usage of a special icon illustrative of their achievement and representing – for each category – the gold, silver and bronze awards. Winners will be entitled to display this distinctive recognition of excellence in their publication as well as in all their corporate communications or marketing materials.

The competition is opened to all news publishers in South Asia. All entries, unless otherwise specified, must have been published between 1 July 2017 and 9 June 2018.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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