Print for Good comes to Room to Read in Rajasthan

Kodak expands global literacy program in 2018

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On 14 May 2018 – Kodak announced it is creating a volunteer printer network that will produce thousands of children’s books and school supplies in 2018 to benefit some of the world’s most disadvantaged populations, using sustainable Kodak printing products, such as Kodak Sonora Process Free offset plates. “It’s wonderful to see printers signing up across the globe to participate in Kodak’s Print for Good program,” said Richard Rindo, general manager sales, Print Systems Division and vice president of Eastman Kodak.

“Participating printers are using Kodak’s sustainable technology to print and donate quantities of approximately 2,000 or more pieces of original children’s book titles or school notebooks. Those books and school supplies will be distributed in different geographies through on-the-ground partnerships with literacy organizations, schools and local non-profit groups.”

Last year, Print for Good placed more than 30,000 books and printed materials into the hands of thousands of children in communities throughout Europe, the United States, Latin America, Asia and the Middle East. The program also donated funds to help build a library in an all-girls Haitian orphanage. It provided prayer booklets that were delivered to children in need during the 2017 Passover holiday in Israel and hosted book-signing events and book drives spanning the globe. The Print for Good initiative also saw Kodak employees in the company’s facilities around the world volunteer to support their own community literacy initiatives, including participation in local school reading programs.

Literacy program in Rajasthan
This year, Kodak will also establish a new partnership with Room to Read, a global non-profit focused on literacy and girls’ education in low-income countries. Working with Room to Read, Kodak will support the establishment of Room to Read’s Literacy Program at a primary school in Rajasthan, India, bringing community access to a safe and child-friendly learning environment, with books in the children’s local language, as well as teachers and librarians who are trained in the best practices of reading and writing instruction. To ensure the longevity and success of the program, Kodak and Room to Read will work closely to build strong community and government partnerships.

“There are millions of children who need high-quality education interventions around the world. Our partnership with Kodak allows us to deepen Room to Read’s impact in India and tackle illiteracy head-on in the state of Rajasthan,” said chief executive officer, Dr Geetha Murali. “Kodak’s support will contribute to our impact on the lives of 270,000 children in India through our Literacy Program, enabling them to reach their full potential and change the direction of their future.”

Kodak is making multiple original designs and narrative children’s stories available to its Print for Good printer network in the coming months, both through the existing Room to Read archive and through a partnership with renowned designer and children’s book author, Tad Carpenter. Carpenter will be creating an exclusive 18-page illustrated book, sponsored by Kodak, on the topic of sustainability – highlighting how kids around the world can help conserve water, save energy and reduce pollution.

   “At Kodak, we view sustainability through the lens of the ‘triple bottom line’ otherwise known as People, Planet and Profits,” said Rindo. “Promoting our sustainable portfolio, including our process free plates is good for the planet. Improving global literacy is good for people and the communities in which Kodak lives and operates. And, all this activity drives the value of print and the longevity of the print industry – in every sense, it’s Print for Good!”   

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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