All publishers in Europe subjected to GDPR compliance

All publishers in Europe subjected to GDPR compliance

It’s the regulation that everyone should be talking about.

The EU GDPR (General Data Protection Regulation) is a new set of European Union consumer protection regulations designed to protect the data privacy of EU citizens.

GDPR works beyond personally identifiable information like email, names, demographics, purchases, etc. GDPR also uses anonymous cookies, IP or digital fingerprinting. For GDPR this all counts as personal data.

GDPR was approved by the European Parliament April 14, 2016. Its enforcement begins May 25, 2018. It replaces the Data Protection Directive 95/46/EC, as an attempt to “harmonize data privacy laws across Europe.”

All publishers will be subject to GDPR in Europe, including the U.K., small publishers and magazines and their respective digital presence.

On January 18, 2018, OpenX, an independent advertising technology provider, announced GDPR publisher compliance, making them the first publisher to announce compliance, four months ahead of implementation.

“GDPR is the single most significant regulation in the history of digital advertising,” said Doug McPherson, chief administrative officer and general counsel at OpenX, in a press release.

“Under GDPR, publishers will be responsible for ensuring regulatory compliance for data security for every single partner they allow to access their data. Failure to comply effectively could result in significant penalties — up to the greater of €20,000,000 or 4% of worldwide annual revenue,” the release said. To understand more about the GDPR, consumers and publishers will need to examine the regulation in depth.

For Publishers
Publishers will need to learn how to maneuver through this new regulation to avoid hefty fines. A piece by Eric Shanfelt at Publishing Executive outlines some guidelines on:

– Consulting your legal counsel to comply with GDPR

– Consenting before data collection

– Updating a privacy policy

– Tracking people’s consent and giving them the ability to revoke it

– Giving people the ability to access and fix their data

– Giving people the right to be forgotten

– No grandfathering of existing people.

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The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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