All publishers in Europe subjected to GDPR compliance

All publishers in Europe subjected to GDPR compliance

It’s the regulation that everyone should be talking about.

The EU GDPR (General Data Protection Regulation) is a new set of European Union consumer protection regulations designed to protect the data privacy of EU citizens.

GDPR works beyond personally identifiable information like email, names, demographics, purchases, etc. GDPR also uses anonymous cookies, IP or digital fingerprinting. For GDPR this all counts as personal data.

GDPR was approved by the European Parliament April 14, 2016. Its enforcement begins May 25, 2018. It replaces the Data Protection Directive 95/46/EC, as an attempt to “harmonize data privacy laws across Europe.”

All publishers will be subject to GDPR in Europe, including the U.K., small publishers and magazines and their respective digital presence.

On January 18, 2018, OpenX, an independent advertising technology provider, announced GDPR publisher compliance, making them the first publisher to announce compliance, four months ahead of implementation.

“GDPR is the single most significant regulation in the history of digital advertising,” said Doug McPherson, chief administrative officer and general counsel at OpenX, in a press release.

“Under GDPR, publishers will be responsible for ensuring regulatory compliance for data security for every single partner they allow to access their data. Failure to comply effectively could result in significant penalties — up to the greater of €20,000,000 or 4% of worldwide annual revenue,” the release said. To understand more about the GDPR, consumers and publishers will need to examine the regulation in depth.

For Publishers
Publishers will need to learn how to maneuver through this new regulation to avoid hefty fines. A piece by Eric Shanfelt at Publishing Executive outlines some guidelines on:

– Consulting your legal counsel to comply with GDPR

– Consenting before data collection

– Updating a privacy policy

– Tracking people’s consent and giving them the ability to revoke it

– Giving people the ability to access and fix their data

– Giving people the right to be forgotten

– No grandfathering of existing people.

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2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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