Scientifica Tiles in Morbi installs KeraJet Eco printer

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Scientifica Tiles in Morbi installs KeraJet Eco printer
The Xaar 2001+ printhead

The exceptional print quality of the Xaar 2001+ printhead is revolutionizing the ceramic tile decoration industry – and now Scientifica Tiles LLP has become the first company in India to utilize its outstanding capabilities.

Based in the tile-making hub of Morbi in Gujarat, Scientifica Tiles is a newly established, family-run business that manufactures high-quality glaze vitrified floor tiles for the Indian, South American, Middle East and Israeli markets. Scientifica Tiles opted for a KERAjet ECO printer with Xaar 2001+ GS12C printheads for its ability to accurately replicate natural marbles and stones, currently much in demand in the market. The manufacturer is benefiting from the printheads’ combination of 2000 nozzles with 720 dpi resolution, which together deliver fine detail, smooth gradients and strong colours.

“We are very excited about the creative opportunities offered by the Xaar 2001+ printheads, and the print quality we are getting is extremely high,” says Hiren Vadaviya, director of Scientifica Tiles. “Compared to other printheads that are available, a big advantage with the Xaar 2001+ is the fact that it can reproduce the subtle color gradients of marbles and stones, making it ideal for these designs.” High-resolution 720 dpi delivers exceptionally fine detail that can accurately capture even the smallest features, such as rock veins and grains of sand. It enables smooth gradients in areas of low ink coverage (0-10% range), allowing flawless replication of the subtle tones found in onyx, for example.

The Xaar 2001+ GS12C can deliver strong colors when required, with an ink laydown of up to 40 grams per square meter at 25 meters a minute line speed – and with no compromise on resolution. Scientifica Tiles has also opted to utilize Xaar’s High Laydown (HL) Technology for special effects. These bars are currently being added to the machine, and will come into production by May. HL Technology enables exceptional special effects such as gloss, adhesive (glue) and metallic, with ink laydown of up to 120 grams per square meter at 35 meters a minute line speed.

“The Xaar 2001+ with High Laydown Technology is unrivalled in the market, and allows tile manufacturers around the world to deliver more creativity than ever before,” says Gerard Winn, senior product manager at Xaar. Vadaviya concludes by saying, “Because we believe in healthy competition and wish to see our country produce the highest-quality products possible, we recommend the Xaar 2001+ printhead to all tile manufacturers in India. For ceramic tile decoration, the Xaar 2001+ printhead is definitely the best option available.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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