Pune-based Kadam Digital commissions HP Indigo 12000

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Kadam Digital
L to R: Kunal Kadam and Sanjay Kadam

Pune-based Kadam Digital commissioned a brand new HP Indigo 12000 press on 25 February 2018 and has conducted rigorous trials on a range of media before being ready to put the press in full service. Kadam Digital is the first prepress bureau in Pune to commission HP Indigo 12000 press. Since 2010, Kadam Digital had been using the Kodak Nexpress SE 3000. The company has now uninstalled the press and sent it to another print house in Gujarat.

“We have been working closely with the HP India team and conducted trials on HP Indigo 12000 using different types of media. The HP India team has helped us in understanding the technology and the print parameters to apply for different media,” says Sanjay Kadam, director, Kadam Digital.

During Pamex 2017, HP India and Kadam Digital announced the sale of Indigo 12000 digital press to the Pune-based digital print house and prepress bureau. According to Kadam, the rationale behind going for the HP Indigo 12000 was to venture beyond regular paper and B3 and A4. After analyzing the various options for close to two years, Kadam Digital finally opted for the HP Indigo technology. “Our customers want us to do odd-sized jobs and they want a wide variety of colors. That is when we decided to venture into the B2 format,” says Kadam.

At a speed of 4,600 pages per hour, the HP Indigo 12000 digital press can produce over two million color sheets per month with a resolution of 2,438 dpi, and takes sheet sizes of up to 750 x 530 mm. The press is configured with seven colors, CMYK plus three additional spot colors.

“We will be using seven colors at a time, CMYK and OVG, but overall we have eight color option as we will be using white as well. This covers almost the whole gamut of colors,” Kadam shares.

He further informs that the plan is to incorporate the High Definition Laser Array (HDLA) technology into the press when the technology comes to India next year. This technology will further enhance the performance of the press.

Aim is to generate volumes
Kadam Digital will now be aiming to generate large volumes to justify the heavy investment which has gone into the HP Indigo 12000. It will be targeting multiple verticals.

“Our aim is to go beyond CMYK and beyond paper. We will now be also exploring verticals such as photo book market, premium commercial printing segment and short-run packaging, among others,” says Kadam, adding that the print house is aiming to capture the premium segment in areas such as stationary, personalized posters, personalized calendars, etc.

Kadam Digital has already started chasing volumes and has recently interacted with Pune-based photographers and photo lab owners. Next week it will be organizing a road show in Nashik to meet with photographers and photo lab owners.

“We will be opening a branch in Nashik and have appointed a dealer in the city. All the necessary physical and IT infrastructure is ready. Venturing into Nashik is an attempt to expand our footprint beyond Pune,” Kadam concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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