Illustrators’ Corner to showcase creative talents at ADIBF 2018

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Illustrators’ Corner
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A select group of famous painters, calligraphers, animators, graphic designers and comic artists are all set to showcase their artworks at the Illustrators’ Corner at ADIBF 2018.

The Illustrators’ Corner will establish a unique platform for visitors to meet internationally renowned artists and learn from their experiences in the field of illustration and comic art. Aimed at promoting reading as a daily habit, and the passion for creativity and innovation, the platform will hold a series of artistic activities that visitors from all ages and backgrounds can enjoy.

By hosting international authors and illustrators of children’s literature as well as displaying drawings of world-known novels, the Illustrators’ Corner aims to nurture the younger generation’s imagination and encourage them to read, through a range of artistic workshops allowing them to express their thoughts and fantasies in drawings and illustrations.

Professional program sessions
Various professional program sessions concerning the young reader and the role and future of children’s books in the Arab World will be featured at this year’s ADIBF.

On 26 April, three experts in their field will share their experiences and give advice on engaging and retaining readers in a session titled ‘Capturing a Young Reader’s Interest’. Speakers will include Cristina Fuentes, Isobel Abulhoul, Bassam Chebaro and Andrea Pasion-Flores, who will share the challenges they face in reaching readers in their communities and the strategies they employ in acquiring, creating, marketing and publishing children’s books. The moderator will be Mona Henning with the session beginning at 6:00 p.m. until 6.45 p.m. A further session ‘Storytelling and Attention for Children’s Books in the Arab World’ will follow at 7.30 p.m. with Joanna Khoury, Ornella Antar and Mona Henning with moderator Ali Abd El-Moneim.

For a full schedule, visit www.adbookfair.com.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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