Fujifilm launches new website for the inkjet orienting segment

Fujifilm launches new website for the inkjet orienting segment
L-R: Sandip Thanawala of Neat Graphics and SM Ramprasad of Fujifilm at the unveiling of www.powerofinkjet.com website at Fujifilm Mumbai office

On 18 April, Fujifilm India unveiled a dedicated website (www.powerofinkjet.in) for customers in the inkjet printing segment. You can check greengeeks.com review of the website here. The unveiling was done by Sandip Thanawala of Mumbai-based Neat Graphics, who is one of Fujifilm’s most important customers, in the presence of SM Ramprasad, head of department – Graphics Arts division, Fujifilm India.

“Through this website, customers can not only know about Fujifilm’s inkjet solutions but can also get acquainted with the latest developments in the inkjet industry and about new applications that they can work on. However, this website is not an overt selling platform but more of a knowledge-sharing platform,” said Ramprasad.

Thanawala added, “Many customers call me from smaller cities who want to know about certain things. With this website, they can now acquire knowledge not only about Fujifilm but also about the development in the inkjet segment.”

Through the website customers can request for demos, learn how to manage color, gain knowledge on curing processes, ink technology, creative printing and UV flatbed printers, among others. The website also has customer testimonials and their success stories. The website is meant for customers in wide format, commercial and packaging segments.

Success of Acuity series in India
Fujifilm India has tasted huge success in the flatbed printing segment with its Acuity series of flatbed printers. In a little over two years, the company has managed to have an installation base of 70 Acuity flatbed printers in India. The installation base is spread across more than 26 cities in India with an impressive number of installations in tier-2 cities such as Allahabad, Trichy, Surat and Sangli, to name a few.

Fujifilm 2Official launch of the website

“The success of Acuity series has been very impressive. The shift towards UV has been much faster than we anticipated, especially in the tier-2 cities. It is easier to gain foothold in smaller cities as the customers there are open minded about UV technology. We now hope to double our installation base over the next one year,” Ramprasad shared.

According to Ramprasad, Fujifilm’s demo center has played a very important role in the success of the Acuity series. Located in the northern Mumbai suburb of Dahisar, the demo center was inaugurated about two years ago and at present has two Acuity LED printers. The center has had a positive impact on the sales as well because live experience has given printers the confidence to go for the investment. Fujifilm India is now planning to set a similar demo center in Gurugram for customers in the northern part of the country, Ramprasad added.

Positive news on Jet Press 720S soon
Fujifilm India made a soft launch of the Jet Press 720S press at Pamex 2017 that was held in Mumbai. Although Fujifilm did not display the press during Pamex, it used the platform to aggressively promote the powerful next-generation B2 sheet-fed digital inkjet press. The press comes with a raft of technical enhancements that make short-run printing a breeze. Its quality, amazing uptime and true variable data printing make this press a production work-horse.

According to Ramprasad, a large number of customers from the commercial and packaging segment are keen on the Jet Press 720S press. “We have a funnel list of about 20 customers in India who are interested in buying the Jet Press 720S press. This list is a combination of customers from the commercial and packaging segments. Some concrete announcement on this front is expected in the next couple of months,” Ramprasad said, adding that globally there are more than 100 Jet Press 720S presses installed in the commercial printing and packaging segments.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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