Archana fights hypercompetition with quality printing

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Archana fights hypercompetition with quality printing
A Dainippon Screen CtP machine was recently installed at the Archana Printing Press facility in Delhi-NCR

Established nearly four decades ago, Delhi/NCR-based Archana Printing Press offers a wide range of printing services to the industry. The company specializes in projects such as annual reports, coffee-table books, box making, art books, brochures, catalogs, promotion folders, newsletters, children’s books, magazines and corporate reports.. Over the years, the quality delivered by the company has earned it as many as 70 plus national awards, with at least one award in almost every product category.

Archana recently bought a brand new Danippon Screen CtP machine and equipped it with the EFI Fiery Workflow Suite for color calibration in the prepress section. In the pressroom Archana  runs a 4-color Komori Enthrone 429 with  an array of double-size impression and transfer cylinders which ensure consistent performance on short runs on a diverse work mix of substrates. The press is capable of handling thicknesses of 0.04–0.6 mm supporting a maximum sheet size of 480 x 660 mm.

Apart from the aforementioned printing machine, the company also owns a single-color Heidelberg printing press, a single color Ryobi press and a 4-color Mitsubishi D1000 LS – 4 printing press with an  aqueous coater. The Mitsubishi D1000 LS was the first press to offer auto-plate loading and can print on sheets with thickness  upto 0.8 mm at a speed of 15,000 sheets per hour. 

Archana is currently planning to buy a brand new 6-color press and is looking at several brands to zero in on. Rajesh Gupta, director of Archana Printing Press says, “We are looking to buy a new press. This addition has been a part of our expansion plan for quite some time now and we’re looking for the best available option in the market.

“We have been serving the market for decades now. Today, printers everywhere are only looking at grabbing customers and the only way that they can think of doing so is by offering printing jobs at cheaper rates. Over-indulgence in this practice has landed us in a situation where the printers are now involved in dirty competition.”

As per Gupta, Archana Printing Press is here to improve the market. “We do not want to compromise on cost or quality. So, our mindset is different and we operate in a completely different manner. We print only for those who can afford to spend money in return for good-quality printing jobs. Hence, we’re not a part of the dirty rat race that’s going on in the market,” he concludes.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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