Archana fights hypercompetition with quality printing

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Archana fights hypercompetition with quality printing
A Dainippon Screen CtP machine was recently installed at the Archana Printing Press facility in Delhi-NCR

Established nearly four decades ago, Delhi/NCR-based Archana Printing Press offers a wide range of printing services to the industry. The company specializes in projects such as annual reports, coffee-table books, box making, art books, brochures, catalogs, promotion folders, newsletters, children’s books, magazines and corporate reports.. Over the years, the quality delivered by the company has earned it as many as 70 plus national awards, with at least one award in almost every product category.

Archana recently bought a brand new Danippon Screen CtP machine and equipped it with the EFI Fiery Workflow Suite for color calibration in the prepress section. In the pressroom Archana  runs a 4-color Komori Enthrone 429 with  an array of double-size impression and transfer cylinders which ensure consistent performance on short runs on a diverse work mix of substrates. The press is capable of handling thicknesses of 0.04–0.6 mm supporting a maximum sheet size of 480 x 660 mm.

Apart from the aforementioned printing machine, the company also owns a single-color Heidelberg printing press, a single color Ryobi press and a 4-color Mitsubishi D1000 LS – 4 printing press with an  aqueous coater. The Mitsubishi D1000 LS was the first press to offer auto-plate loading and can print on sheets with thickness  upto 0.8 mm at a speed of 15,000 sheets per hour. 

Archana is currently planning to buy a brand new 6-color press and is looking at several brands to zero in on. Rajesh Gupta, director of Archana Printing Press says, “We are looking to buy a new press. This addition has been a part of our expansion plan for quite some time now and we’re looking for the best available option in the market.

“We have been serving the market for decades now. Today, printers everywhere are only looking at grabbing customers and the only way that they can think of doing so is by offering printing jobs at cheaper rates. Over-indulgence in this practice has landed us in a situation where the printers are now involved in dirty competition.”

As per Gupta, Archana Printing Press is here to improve the market. “We do not want to compromise on cost or quality. So, our mindset is different and we operate in a completely different manner. We print only for those who can afford to spend money in return for good-quality printing jobs. Hence, we’re not a part of the dirty rat race that’s going on in the market,” he concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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