Xerox shows Versant 180, 3100 & Color C70

Xerox shows Versant 180
Balaji Rajagopalan

In early February 2018, Fuji announced the takeover of Xerox in a US$ 6 billion deal that will make Fujifilm 50.1% majority shareholder in a combined entity expected to clock annual revenues of US$18 billion. The deal is expected to close in the second half of 2018, following the regulatory approvals and the approval of Xerox shareholders. Both the companies are present with their own subsidiary marketing and sales operations in India. However, thus far there is no information or clarity on the implications of the Fujifilm takeover as far as the operations of the new entity in India.

At the Hyderabad PrintFair held from 9 to 12 March 2018, Xerox India showcased a range of digital production presses including the Versant 180, the Versant 3100 along with its entry-level Color C70 press. The Versant 180 is an entry-level mid-production color press permitting greater media variety and higher duty cycles. The Versant 3100 is a faster mid-production color digital press that offers optimized alignment, color calibration and several finishing options.

“Our participation at PrintFair reinforces our presence in Hyderabad and also enhances our business in the region. I am happy to say that the response has been overwhelming,” said Balaji Rajagopalan, executive director – Technology, Channels & International Distributor Operations, Xerox India. “With a commit to maintain our leadership in the digital printing segment, we continue to ensure our innovative technology meets all customer needs—today as well in the future. Our display at PrintFair reflected this vision and we are glad that it received such a warm welcome. The Southern region plays a very significant role contributing about one-third to the Xerox India business, which is another reason why we are extremely delighted to be here in Hyderabad.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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