Xerox shows Versant 180, 3100 & Color C70

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Xerox shows Versant 180
Balaji Rajagopalan

In early February 2018, Fuji announced the takeover of Xerox in a US$ 6 billion deal that will make Fujifilm 50.1% majority shareholder in a combined entity expected to clock annual revenues of US$18 billion. The deal is expected to close in the second half of 2018, following the regulatory approvals and the approval of Xerox shareholders. Both the companies are present with their own subsidiary marketing and sales operations in India. However, thus far there is no information or clarity on the implications of the Fujifilm takeover as far as the operations of the new entity in India.

At the Hyderabad PrintFair held from 9 to 12 March 2018, Xerox India showcased a range of digital production presses including the Versant 180, the Versant 3100 along with its entry-level Color C70 press. The Versant 180 is an entry-level mid-production color press permitting greater media variety and higher duty cycles. The Versant 3100 is a faster mid-production color digital press that offers optimized alignment, color calibration and several finishing options.

“Our participation at PrintFair reinforces our presence in Hyderabad and also enhances our business in the region. I am happy to say that the response has been overwhelming,” said Balaji Rajagopalan, executive director – Technology, Channels & International Distributor Operations, Xerox India. “With a commit to maintain our leadership in the digital printing segment, we continue to ensure our innovative technology meets all customer needs—today as well in the future. Our display at PrintFair reflected this vision and we are glad that it received such a warm welcome. The Southern region plays a very significant role contributing about one-third to the Xerox India business, which is another reason why we are extremely delighted to be here in Hyderabad.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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