Lintec’s Re-Pop recycled film for screen and digital applications

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Fespa Global

Lintec Europe will use Fespa Global in Berlin to raise awareness of sustainable manufacturing practices within the graphic, print and visual communication industries. Among the products to be featured on the company’s stand will be Re-Pop RE505S Recycled, a clear, lightweight, dry apply film aimed at the POS and retail markets for short-term promotional campaigns. Re-Pop is Lintec’s first film to be manufactured with a minimum of 80% recycled PET material.

Andy Voss, managing director of Lintec Europe says, “The pace of change within the signage and wide format industries continues to accelerate at a consistent rate, with more diverse applications appearing every year. Sustainability and environmentally friendly practices are topics of great interest, a trend that is no doubt being driven by an increased awareness and a desire to ‘go green.’ As a result, businesses are becoming more environmentally conscious and a growing number of customers are requesting more eco-friendly substrates. Re-Pop is one of these products.”

A non-PVC dry apply adhesive, 50-micron polyester film, Re-Pop RE505S Recycled addresses the quality and environmental issues associated with traditional, highly plasticised ‘cling’ PVC window films. It is durable, offers improved see-through and dimensional stability qualities and is easy to apply, eliminating the need for professional installation or removal. The film’s paper release liner means that it can be used for screen, UV digital and litho print.

Highlighting the film’s green credentials, Voss says, “We have always been advocates of non-PVC composition films because of their print quality, durability and eco-credentials. RePop’s features and properties are reflective of this. The face-stock comprises over 80% of recycled PET materials in its content, which derives from discarded plastic bottles. This recycling method reduces the consumption of petroleum resources, as well as results in a 24% reduction in C02 during the manufacturing process. Overall, this represents a small yet significant step forward towards the preservation of the environment.”

Re-Pop’s flexibility and efficiency provides end users with considerable scope to rebrand and refresh their campaigns as often and as quickly as required, with a high quality promotional glass manifestation product that stands out. When the display needs to be changed, the film can be seamlessly peeled off.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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