Edifice Technologies holds demo sessions for Canon imagePRESS C650

Edifice Technologies
Saumitra Trivedi

Andheri East based Edifice Technologies organized demo sessions for Canon imagePRESS C650 from 5 to 8 March at the newly set up demo center at its office. Along with running the imagePRESS C650, Edifice also promoted the other models from the imagePRESS series—the Canon imagePRESS C750 and Canon imagePRESS C850. The company is the exclusive dealer for the Canon imagePRESS series in the Mumbai region. The demo center at Edifice’s office is one of a kind in western India for the Canon imagePRESS series.

“During the four days we tried to create awareness about the new aggressive fasma announced by Canon and also showcased the capabilities of the C650 press and the imagePRESS series. We ran a variety of media but focused on the textured media. We also demonstrated that the press can run long prints in duplex mode,” says Saumitra Trivedi, managing partner, Edifice Technologies.

With a compact and efficient path design, the imagePRESS C850/C750/C650 can produce duplex print jobs on heavy weight media up to 300 gsm, with highly accurate front to back registration. In terms of speeds, the C650, C750 and C850 can print 65, 75 and 85 pages per minute respectively with a resolution of 2400 x 2400 dpi.

Significant footfall during the four days
Trivedi shares that during the four days 60 quality printers visited the demo center with serious enquiries.

“We got some really serious enquiries with more than ten solid ones. We also managed to book four orders in total for imagePRESS C650 and imagePRESS C850. All the printers who visited our demo center were excited about the new fasma as their running cost will decline by almost 20%. This will have direct positive impact on their bottom-line,” Trivedi says.

Asked if more such demo sessions will be organized in coming months, Trivedi informs that such events will be organized only if they find the need to inform the industry about something new.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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