Prism’s Canon imagePRESS C10000VP

imagePRESS C10000VP
Vipin Kharbanda

Started by the Kharbanda brothers seven years ago, Prism Printers is committed to providing quality print for brochures, catalogs and booklets. The company works for jobbers and has been outsourcing to various digital printing vendors in the market apart from using their own Konica Minolta digital press. In search of a new machine they say, “We considered a number of digital printing machine brands before finalizing Canon. We were looking at machines from Xerox. We also looked at a range of new machines introduced by Konica Minolta among others but the imagePRESS C10000VP impressed us,” said Vipin Kharbanda, managing director of Prism Printers.

“We started with a small investment, worked very hard and took some smart decisions which led to the growth of the company and now we have bought this machine from Canon which costs almost Rs. 1 crore,” he added. The imagePRESS C10000VP digital press is the first Canon machine that delivers a print speed of 100 ppm on a wide variety of media, including textured paper. It uses color control technologies like auto gradation adjustment, auto correct color tone, shading correction and multiple density adjustment technology. The printer comes with 2400 x 2400 dpi output resolution, a choice of front-end controllers based on the EFI Fiery FS200 Pro platform that allows the product to streamline the workflow and media handling capabilities from 60 gsm to 350 gsm.

“This machine is a flagship product from the Canon HD print arena . . . You have 100 ppm machines from competitors which weigh around 700 kg or are 40% of the size. So, you can find such machines easily. But this machine has a 15-foot footprint and it weighs more than one-and-a-half tons. All in all, this machine is a true production workhouse. If you’re looking to give new applications to the customers and building a premium in the market, then I think this is the right machine for the job,” said Puneet Datta, director of Professional Printing Products, Canon India.

Commenting on the digital printing scenario in India, Datta said, “Let me just take a step back before talking about digital printing. We all know that the world is going digital. Ten years ago, no one knew about digital solutions. We never talked about social media platforms in those days and today, they have managed to penetrate into our lives. So much so that we find it difficult to be in touch with each other without these platforms. There are many such examples. So, without any doubt, one can come to a conclusion that the world around us is going digital. Printing will also go digital. The adoption of digital is growing all across the world.

“In India, digital adoption is being led by printers who are purely into digital printing; you don’t see them having an offset press. But, I think, even the large commercial printers are thinking of going digital. There are a lot of factors that matter, the major factor being, you need an operator who is very different from an offset operator. So you see, the entire ecosystem is different. But, I think digital is going to grow in future.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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