Green printing solutions from Colorjet at Media Expo Mumbai 2018

Green was the theme at Colorjet’s Media Expo stand

Colorjet, a well known manufacturer of inkjet digital printers, showcased its solutions based on the theme of green printing at the recently concluded Media Expo Mumbai 2018. The company showed multiple solutions that focused on environment-friendly printing solutions.

“We have shown entry-level green printing solutions as well as advanced solutions for printers who want to further expand their green printing segment. We want to tell the industry that we have green printing solutions for all segments,” says Smarth Bansal, senior product manager, Colorjet India Ltd.

The various green digital printing solutions on display at Media Expo included the VULCAN, which is the first UV roll to roll printing machine and uses Zero VOC UV inks. The VULCAN is equipped with Kyocera printhead, with the capability to deliver prints at very high printing quality and speed.

Another printer on display was the SOFTJET GRAND, which prints with aqueous water based inks. A 3.2-meter wide printer, the SOFTJET GRAND is efficiently optimized to replace PVC-based media completely. It easily prints on polyester-based fabrics, which can be recycled and uses environment-friendly aqueous based inks, an essential, to achieve goals of green printing.

Another model, the POLO HQ, prints with ROHS eco-solvent inks and has been developed with proprietary GreenTech technology.  GreenTech enables the POLO HQ to print with environment-friendly eco-solvent inks and ensures low chemical emissions to reduce environmental and health hazards.

Additionally, ColorJet also showcased their regular range of digital printers like the IRISJET PRO, the AURAJET, equipped with Xaar technology and the VERVE MINI.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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