Printpack in Greater Noida – 1 to 6 February 2019

Dayaker Reddy

The Indian Printing Packaging and Allied Machinery Manufacturers’ Association (IPAMA) plays a significant role in giving inputs to the government on import and export policy. Registered as a pioneering body under Societies Registrations Act and operating from its Noida office, the association is committed to promulgate various developments, market perspectives and information on the state of the technology relevant to the printing, packaging, converting and allied machinery manufacturing industries through its quarterly journal IPAMA Bulletin apart from holding international exhibitions such as Printpack India and other national exhibitions.

Printpack 2019 is scheduled from 1 to 6 February 2019 at the India Expo Centre, Greater Noida, Delhi (NCR). The event showcases products such as prepress, post press, finishing, converting, digital and signage and packaging machines under one roof. Packaging materials, printing and publishing, paper, paper products, all types of consumables, logistics and transportation industries are also represented well at the leading Indian print and packaging fair.

As the scale of the exhibition has greatly increased, Printpack is planning to give better segmentation for more focussed participation by exhibitors and visitors. Various packaging sections have been segregated in order to give special focus to companies from each segment. IPAMA has even signed MoUs with industry associations such as ALPS, ICPMA and the Screen Printers Association from Mumbai for the promotion of their exhibitors and visitors through Printpack India 2019.

The previous edition of Printpack achieved a massive footfall of 86,000 visitors. IPAMA plans to increase the number in 2019 and for doing so, the association is undertaking a number of steps. IPAMA is planning to send 50 lakh (5 million) emails, 25 lakh SMS messages and 5 lakh WhatsApp texts to its audience in various parts of the world, starting with India and South Asia. This is the first time that IPAMA is undertaking such a step in order to increase footfalls, and it is also planning to do roadshows. For the 2019 event it plans to specially target the North-Eastern states of India.

“We had around 429 exhibitors last time and look to target 600 exhibitors this time around. As of now, 160 plus exhibitors have already confirmed their participation at Printpack 2019. These 160 plus exhibitors have booked stalls equivalent to a space of nearly 15,000 square metres. We sold a total of 16,458 square metres during the previous edition and this time, we have almost reached the number with more than one year in hand. Our target is 30,000 for the upcoming edition,” said IPAMA president Dayakar Reddy.

The Printpack 2019 digital buyer-seller platform
“We also hope to launch a PPI website in the next 30-35 days. This website would provide a common platform for buyers and sellers to discuss various products through our dashboard. The conversation between the buyer and seller will be completely confidential. IPAMA shall only have the access to trace the number of buyers approaching a seller. We also want to request all the exhibitors to provide the list of VIPs so that IPAMA can invite them personally. We also plan to invite certain targeted print buyers personally. These VIPs and print buyers invited by us will also be entitled to special privileges at the show,” Reddy added.

Printpack 2019– a knowledge event
IPAMA plans to conduct conferences and provide knowledge sharing platforms during the course of the event. The Ink Manufacturers’ Association has already confirmed its participation in the conference. “We would also like to inform that the two monthly B2B magazines and websites, Indian Printer and Publisher and Packaging South Asia will be publishing news bulletins for Printpack. This move, aims to effectively chalk out industry news and latest happenings related to Printpack and our members and reach the target audience in a planned manner. Usually, this is done a couple of months before the event but this time around, we have planned to take this step well in advance in order to let the exhibitors know about the seriousness with which we are taking the task entrusted to us,” Reddy emphasized.

IPAMA plans to conduct the upcoming edition of Printpack in a grand and segment structured manner. “Distributing the event segment-wise improves visibility and the efficiency of the traffic. All in all, we plan to make Printpack a supermarket for the printing and packaging industry, a one-stop-shop for all their printing and packaging needs,” Reddy concludes.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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