Monotech showcases innovative solutions for photo segment at CEIF 2018

Monotech showcases innovative solutions for photo segment at CEIF 2018
L-R: Akash Kumar and Surendra Singh of Monotech

At the Consumer Electronics Imaging Fair (CEIF) 2018, held at Bombay Exhibition Centre from 9-12 January, Monotech Systems showcased a wide range of solutions for the photo segment, including the world’s first 3D 360 degree virtual reality camera from Human Eyes of Israel for the Indian market. The VUZE has eight lenses for both 360 and 3D videos and comes with a proprietary software to import, render and edit pictures and videos.

Monotech also displayed printing solutions at the expo such as Canon imagePRO 540S large format color plotter to print large and vivid color photographs, GCC – UV flatbed printer to print on any surface and further give a raised effect. The company also showed Digilaser, a laser cutting and engraving solution. In addition to these, on display were a wide range of lamination films from the brands Derprosa, GMP and ValuePRO (Monotech’s own brand).

Another solution displayed was for digital sleeking and foiling to enhance and add value to the print. Monotech also promoted Scodix Digital Print Enhancement with Foil effects.

Talking about the response received at the show, Surendra Singh, deputy general manager – sales, Digital Print Enhancement, Monotech said, “We have showcased some really innovative solutions for the photo segment. The 360 degree virtual reality camera is something very unique for the Indian market. We have got good response for the solutions we have displayed.”

According to Akash Kumar, senior manager – marketing and communications, displaying all the solutions live has given the visitors a different experience. “The response has been really encouraging.”

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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