HP unveils vivid pink and vivid green at CEIF 2018

274
CEIF
L-R: A Appadurai and Abhishek Bhatnagar of HP at the company stand

At the Consumer Electronics Imaging Fair (CEIF) 2018, HP introduced two new colors—vivid pink and vivid green—aimed at the Indian photo segment.

According to A Appadurai, country manager, digital press & inkjet business solutions, GSB, HP Inc India, introduction of these two colors will significantly increase the color gamut for customers in the photo segment. “With these two options the color gamut that can be reproduced increases by almost 135%. We can surpass the quality of silver halide and inkjet technology, at a fraction of the cost. We have already got rave reviews about the added features from our customers,” he said.

HP also displayed the Indigo 7900 at the expo along with samples of various applications that were produced using a variety of technologies from the company. Also present at the HP stand was Canvera, the online photobooks and album printing company for professional photographers and consumers. Canvera presented new formats of books like royalty, solitaire and super books at the show.

Talking about the new developments for this year, Appadurai informed that an HP Indigo 12000 will be installed soon at Dehradun-based Harjit Press. “Indigo 10000 and 12000 are selling like hot cakes. I have been a firm believer in the potential of Indian tier-2, -3 and -4 cities. HP Indigo is now present in 57 different Indian cities and towns. This year we hope to cross 250 Indigo installations in India,” he said.

Packaging will a big focus area for HP this year, said Appadurai, adding that an installation is underway at a big customer in western India. “We will inform about this soon,” he said.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

Subscribe Now

LEAVE A REPLY

Please enter your comment!
Please enter your name here