HP unveils vivid pink and vivid green at CEIF 2018

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CEIF
L-R: A Appadurai and Abhishek Bhatnagar of HP at the company stand

At the Consumer Electronics Imaging Fair (CEIF) 2018, HP introduced two new colors—vivid pink and vivid green—aimed at the Indian photo segment.

According to A Appadurai, country manager, digital press & inkjet business solutions, GSB, HP Inc India, introduction of these two colors will significantly increase the color gamut for customers in the photo segment. “With these two options the color gamut that can be reproduced increases by almost 135%. We can surpass the quality of silver halide and inkjet technology, at a fraction of the cost. We have already got rave reviews about the added features from our customers,” he said.

HP also displayed the Indigo 7900 at the expo along with samples of various applications that were produced using a variety of technologies from the company. Also present at the HP stand was Canvera, the online photobooks and album printing company for professional photographers and consumers. Canvera presented new formats of books like royalty, solitaire and super books at the show.

Talking about the new developments for this year, Appadurai informed that an HP Indigo 12000 will be installed soon at Dehradun-based Harjit Press. “Indigo 10000 and 12000 are selling like hot cakes. I have been a firm believer in the potential of Indian tier-2, -3 and -4 cities. HP Indigo is now present in 57 different Indian cities and towns. This year we hope to cross 250 Indigo installations in India,” he said.

Packaging will a big focus area for HP this year, said Appadurai, adding that an installation is underway at a big customer in western India. “We will inform about this soon,” he said.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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