Malad-based Leepee installs Ricoh Pro C5100s

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Ricoh Pro C5100
Vinayak of Leepee with the newly installed Ricoh Pro C5100s

Malad-based digital print shop, Leepee, has recently upgraded its printing capabilities with a Ricoh Pro C5100s production printer. With the new addition, Leepee now has a total of three digital printers—a Ricoh Pro C5100s and two Xerox Docucolor 242—on the shop floor.

“Earlier this year, we went to see the demo of the printer at another Ricoh customer’s establishment in Mahim. We were highly impressed with its performance and with the quality of jobs we saw it producing so we placed the order. The printer was then installed in September,” says Vinayak of Leepee.

The Ricoh Pro C5100 series was launched in July 2013 and is aimed at customers with light to moderate print volumes. The Ricoh Pro C5100s/C5110s prints documents with up to 1200 x 4800 dpi image resolution for industrial high-quality print results. The printer features Vertical Cavity Surface Emitting Laser (VCSEL) technology for precise reproductions. It emits laser beams to adjust to sheet expansion and contraction, which minimize color shift and produces up to 80 color prints per minute for impressive throughput in any environment.

Although it has been just a few months since the Ricoh was installed, Leepee has received positive feedback from its customers, says Vinayak. The print shop caters only to corporate clients and has brands such as Raychem RPG, Aristo Pharma, Trident Electric, Veto Switchgear India, and Ganga Pharma, amongst others as its customers.

Leepee prints brochures, annual reports, certificates, calendars, visual aids, posters, danglers, business cards, invitation cards, stickers, and cartons for its customers. It is averaging about 10,000 to 12,000 impressions every month on the new Ricoh Pro C5100s.

Further modernization planned
Leepee plans to again modernize its print technology assets early next year. According to Vinayak, the plan is to bring in the Ricoh Pro C5200s series by May or June of 2018 and to replace the two Xerox Docucolor printers. “We will get rid of the two old Xerox printers and make way for the Ricoh Pro C5200s early next year. We also plan to buy a half cutting machine and a full cutting machine,” shares Vinayak.

The Pro C5200s series was launched recently and is also aimed at printers with light to moderate volumes. The Pro C5200 series includes the Ricoh Pro C5200s and Ricoh Pro C5210s. The Pro C5200s operates at 65 ppm while the Pro C5210s has a speed of 80 ppm. The printers support media up to 360 gsm (simplex) and 300 gsm (duplex) and media sizes up to 13 x 19.2 inches as standard, with optional over-size media support of 13 x 27.5 inches. Both printers have a maximum resolution of 1,200 x 4,800 dpi and use an EFI Fiery RIP in the digital front-end to drive the printer.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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