Author Anuradha Prasad announces her new book

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Anuradha Prasad
Anuradha Prasad

On the occasion of the International Women’s Day on 8 March next year, author Anuradha Prasad is all set to launch her new book, which is a collection of soulful short stories. Prasad has already achieved prominence as an eminent writer and story-teller for her two books published before.

Released in 2016, the Kindle edition of her book Coming Back Home surpassed 10,000 downloads recently. Her first book, Two Winters and 365 Days, was released in 2013, which is an inspiring story of a single mom. Prasad focuses her writing to create a meaningful storyline that can motivate readers to take on the challenges that we are bound to witness every now and then in our lives. Her upcoming book will also encompass realistic everyday stories of bravery and courage that will touch every human being and encourage them to embark upon their journey overcoming all barriers.

Speaking about her debut book, Prasad maintains that it will always remain close to her heart, and she will keep writing stories that one can easily relate to in life. “I continued my inspirational and motivating story idea while authoring Coming Back Home. The book touched every reader and several of the notable reviewers appreciated my style of illustrating an audacious life journey of an imaginative character, who is full of vigor and zeal, despite the agony, criticism and adversities that come in the way,” reveals the author.

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She opines further, “The real appreciation and encouragement is the overwhelming response from my readers and such a significant number of downloads of my book. It gives me the idea that readers love my writing and I should not keep them waiting for long to take them on another stimulating ride, full of twists and tales. I am going to finish my new book soon, where readers will come across the real life drama that is pretty realistic, and which will encourage people to think rationally and act sensibly.”

Prasad further shared that the new book will be available in both paperback and Kindle editions and will promise heart-touching tales to every curious mind.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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