Shivranjani Imaging installs Xerox Versant 3100 digital press

Shivranjani Imaging installs Xerox Versant 3100 digital press
Detroja Sagar Kishorbhai

Sagar Detroja and Sunil Patel started their first company, Shree Balaji Imaging, in June 2016. The same month, they decided to start another firm under the name Shivranjani Imaging. Operating in the textile and printing segments since its inception, Shivranjani Imaging recently forayed into the graphics industry for which it has invested in a Xerox Versant 3100.

Currently, the company caters to the textile, modelling agencies and graphics industries. The Xerox Versant 3100 machine was installed at their facility on 29 June 2017. High print quality, media gamut and ease of operation of the Xerox Versant 3100 digital press are some of the features that led Detroja and Patel to invest in the machine. The operators were given training on fiery server, stock library manager (SLM) along with other hardware and software functioning.

The company initially considered going for another brand but was quick to figure out that no one could match the print quality, media gamut, automation and operations of the Xerox Versant 3100 press. “The Xerox Versant 3100 has been extremely impressive. We are quite pleased with the color accuracy of the machine. We have been receiving desired outputs from the machine,” said Detroja. The company looks forward to cater to the entire country and expect a 25-30% growth. The current turnover of the company is Rs. 2.5 crore, which they aim to scale up to Rs. 3.3 crore annually.

At present, Shivranjani Imaging has two printing facilities spread across 1400 sq. ft. with a staff strength of 8-10 people. The Xerox Versant 3100 digital press comes with dynamic features. The machine runs at 100 ppm and is enabled with high capacity feeding, stacking and finishing.

“Currently, we are looking to cater to customers throughout India. We are also building a web-to-print website for catering to clients who want to order any kind of printed products online,” Detroja added.

According to him, the industry is price driven. In such a case, it is very important to reach out to direct customers. Patel feels that if direct customers are not targeted, it will be nearly impossible to achieve the desired profits.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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