PrintIt Nation to diversify into textiles

PrintIt Nation to diversify into textiles
L to R- Pradeep Makheeja

The printing market will see a rise in jobs in the coming days as major regular printers gear up to ensure they meet deadlines before the festival starts. On account of Diwali, one of the most celebrated festivals in India, several print hubs have already begun to rush for finishing orders on time and making deliveries to avoid last-minute rush.

One such printer which has been pretty busy around this time is Kalyan, Maharashtra based PrintIt Nation. Started in the ’90s by Anand Makheeja, PrintIt Nation operates from an area of 1500 square feet. Pradeep Makheeja, proprietor, PrintIt Nation, who is the second generation to handle the family business of printing, states, “We have received many orders since the last month, with major demand from sweet marts, clothing businesses and local vendors for flex and other jobs. In the flex and vinyl categories, we have received an order from a drama and a movie theater. Both the jobs consist of large print area on the walls within the theaters.”

This is the time of the year where several businesses upgrade or renovate their workplaces and shops. Makheeja shares, “We recently worked with an interior designing firm to design a texture wall of an office in Thane (near Mumbai, Maharashtra), which we delivered well before the onset of the festive season.” To ensure timely delivery of jobs, the company has an HP Latex 1500 printer which is suitable for printing wallpapers and outdoor media like billboards and hoardings. For offset business, the company is laced up with two Heidelberg SM 74 Speedmaster machines. These machines are run by 28 staff members and the business is managed by other nine members who comprise the office administration.

Pritit 2

One of company’s installation conducted at a School

Value addition
The company has tie-ups with some interior designers in the area to ensure that some solutions regarding the textured walls and others meet the specific requirements of customers. Makheeja states, “Such value-added jobs are risky as we need to provide best results with our infrastructure and that too in the given time frame. Such jobs involve high risk and to ensure that the jobs are regular and efficiently printed, the company holds a weekly session on training its employees.

Adding more
The company has also renovated its interiors during this festive season and company aims to achieve 20% higher jobs. Further, Makheeja is investing in a space of 2,000 square feet to install an extended work station during Diwali at Sonale in Bhivandi. The company has received orders from several manufacturing and warehousing dealers for mono carton segment and boxes for packaging of T-shirts and other clothing. Several other commercial jobs include invoices and bill books from dealers. Other job orders received include printing of small stickers as many players in the market are using these stickers on their old stock of bill books. “Bhivandi region is growing very well, with many manufacturing businesses setting up shop here in the past one year. I have seen a quite good number of orders and jobs for product catalogs for marble, clothing and even for new printers coming in,” states Makheeja.

Dreams textile
Makheeja also aims to enter the textile business and is working towards the same as his son, Meet Makheeja, is a textile engineer himself. As of now he, Meet assists his father in the printing business but plans to foray into textile printing soon. In addition to their printing business, the company runs three photocopy shops where they offer general printing and cyber cafés.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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