Monotech ties up with Agfa Graphics

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Monotech ties up with Agfa Graphics
Manoj Garg

India’s leading manufacturer, products and solutions provider for the printing and packaging industry, Monotech Systems, has tied up with Agfa Graphics, Belgium. Under this association, Monotech will market the complete range of Agfa UV flatbed products in western and southern India.
 
Agfa Graphics is a leading supplier to the printing industry all over the world. The company supplies to the sign and display industry top-of-the-line, highly productive and versatile wide-format inkjet printers and specialized inks, in addition to workflow automation software.

Currently, Monotech Systems offers its own branded Pixeljet range of solvent, eco-solvent, UV Hybrid flatbed, true flatbed and UV LED roll-to-roll printers to the Indian wide format market. The Pixeljet range of UV flatbed printers is proven and highly popular in industrial applications.
 
Agfa’s range of UV Flatbed printers include Anapurna, Avinci and Jeti for applications such as posters, billboards, POP displays, exhibition panels, stage graphics, construction announcements, ad panels, and rigid printing.

Manoj Garg, general manager – Wide Format Graphics, Monotech Systems says, “The market is moving towards UV printing for indoor and outdoor applications where customers are looking for economic, robust and maintenance-free machines. We are glad to associate with Agfa Graphics, which has a formidable reputation for innovation, quality products and proven expertise to provide solutions to the industry which will strengthen our efforts of bringing the best industrial and wide format printing products in its class to the industry.”

Agfa Graphics supplies sign and display companies with a range of highly productive and versatile wide format inkjet printers and dedicated inks, in addition to workflow automation software. In addition, it serves various industries by deploying state-of-the-art inkjet inks in printing solutions that are integrated into existing manufacturing processes. In India, Technova is Agfa’s technology partner for the manufacture of offset plates.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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