Global 2016 revenues decline by 2.1% – digital revenues rise by 28%

Global 2016 revenues decline by 2.1% – digital revenues rise by 28%

At a time when trust in traditional media is perhaps at an all-time low, ironically, it is the crucial factor underpinning radical change and future success in the news industry, according to the just-published World Press Trends 2017 report. The report, published by the World Association of Newspapers and News Publishers (Wan-Ifra) on the occasion of IFRA/DCX Expo in Berlin, analyses the data collected from Wan-Ifra’s annual survey of more than 70 countries, in addition to the insights and data from its global data partners.

Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56% of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.

And the driving force in that trend toward building loyal audiences with high-quality journalism is no doubt trust, the report finds. “The decline in trust is the biggest risk we face as an industry, and all our efforts must be with the aim of getting it back,” said Wan-Ifra CEO Vincent Peyrègne. “We used to trade in attention. But trust is our new currency,” Peyrègne said. “Any decline in trust erodes the foundation of our business: credible, first-rate journalism.”

Wan-Ifra’s report is focused on three themes: trust, followed by ‘from reach to relationships’ and ‘advertising rebooted,’ featuring the global and regional data and insights that have come to be expected in the annual report. But this year it features new traffic insights from global data partner Chartbeat.

Global revenues down by 7.8% over the past 5 years
Here are some of the findings to consider…
Global digital circulation revenues grew by 28% (YoY), and a full 300% from 2012- 2016, with the trend expected to continue.
Reader revenue now makes up about 30% of total digital revenue.
Despite that, total global newspaper revenues fell 2.1% in 2016 from a year earlier, and are down 7.8% over the last five years.
Print still makes up the vast majority of that audience revenue, and continues to grow – up by over 3 % over the past 5 years.

Print ads down by 26.8% over the past 5 years
We estimate that in 2016, print’s share of total revenues was 91.6%, down from 95.1% in 2012.
Print advertising revenue continued its decline, 8% over the previous period and down 26.8% over the past five years.
Digital advertising grew by 5% from 2015 to 2016, highlighting the ongoing challenge publishers face to generate not just more digital revenues but also new revenue streams to offset print losses.
Despite the increasing focus on reader revenue and the overwhelming domination of digital advertising by Internet giants, publishers have opportunities to carve out more of the ad pie by forming alliances and leveraging their high-quality brand environments.

WAN-IFRA’s global data partners include Zenith, Ipsos, Chartbeat and PwC, national associations and contributors. The report is also supported by technology partner, CCI. The report is available for download (free to WAN-IFRA members; charge for non-members):

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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