Global 2016 revenues decline by 2.1% – digital revenues rise by 28%

Global 2016 revenues decline by 2.1% – digital revenues rise by 28%

At a time when trust in traditional media is perhaps at an all-time low, ironically, it is the crucial factor underpinning radical change and future success in the news industry, according to the just-published World Press Trends 2017 report. The report, published by the World Association of Newspapers and News Publishers (Wan-Ifra) on the occasion of IFRA/DCX Expo in Berlin, analyses the data collected from Wan-Ifra’s annual survey of more than 70 countries, in addition to the insights and data from its global data partners.

Two years ago was a watershed moment in the news media industry when a fundamental shift in the business model took place: reader revenue became the biggest source of revenue for news publishers. This year’s survey re-enforces that trend as 56% of newspapers’ overall revenue came from circulation sales (print and digital) in 2016.

And the driving force in that trend toward building loyal audiences with high-quality journalism is no doubt trust, the report finds. “The decline in trust is the biggest risk we face as an industry, and all our efforts must be with the aim of getting it back,” said Wan-Ifra CEO Vincent Peyrègne. “We used to trade in attention. But trust is our new currency,” Peyrègne said. “Any decline in trust erodes the foundation of our business: credible, first-rate journalism.”

Wan-Ifra’s report is focused on three themes: trust, followed by ‘from reach to relationships’ and ‘advertising rebooted,’ featuring the global and regional data and insights that have come to be expected in the annual report. But this year it features new traffic insights from global data partner Chartbeat.

Global revenues down by 7.8% over the past 5 years
Here are some of the findings to consider…
Global digital circulation revenues grew by 28% (YoY), and a full 300% from 2012- 2016, with the trend expected to continue.
Reader revenue now makes up about 30% of total digital revenue.
Despite that, total global newspaper revenues fell 2.1% in 2016 from a year earlier, and are down 7.8% over the last five years.
Print still makes up the vast majority of that audience revenue, and continues to grow – up by over 3 % over the past 5 years.

Print ads down by 26.8% over the past 5 years
We estimate that in 2016, print’s share of total revenues was 91.6%, down from 95.1% in 2012.
Print advertising revenue continued its decline, 8% over the previous period and down 26.8% over the past five years.
Digital advertising grew by 5% from 2015 to 2016, highlighting the ongoing challenge publishers face to generate not just more digital revenues but also new revenue streams to offset print losses.
Despite the increasing focus on reader revenue and the overwhelming domination of digital advertising by Internet giants, publishers have opportunities to carve out more of the ad pie by forming alliances and leveraging their high-quality brand environments.

WAN-IFRA’s global data partners include Zenith, Ipsos, Chartbeat and PwC, national associations and contributors. The report is also supported by technology partner, CCI. The report is available for download (free to WAN-IFRA members; charge for non-members):

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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