Delhi’s Digital Navigation’s installation base has grown swiftly this year

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Delhi’s Digital Navigation’s installation base has grown swiftly this year
Mukesh Sharma of Digital Navigation

Delhi-based Digital Navigation is a fast-growing company that offers software solutions to media houses across all platforms—broadcast, print and digital. It develops a wide range of software for efficient newsroom automation.

Since the launch of the editorial automation workflow solution for print media this January, Digital Navigation has added some leading brands to its client list. Since the start of the year, it has installed the software at The Times of India, Press Trust of India, Dainik Bhaskar, Deshbandhu, India Samvad, Vijaya Karnataka, Dabang Duniya, Navhind Times, Agarwal, Healthpost, Sansani News and DB Post.

“Since the launch of solutions for print, we have acquired customers at a rapid pace. We acquired these customers from across the breadth of the country—north, south, east and west,” says Mukesh Sharma of Digital Navigation.

One of the products that the company offers is called Regler, which is an editorial workflow automation application to manage all content assets, and publishes across all media channels. Regler simplifies the process of managing editorial content and workflow. It is flexible and allows for publishing content at various editorial levels. Regler users can receive immediate notification when new assignment arrives, with its simple user interface and all features are implemented in an HTML5 responsive user interface that can be used on any device. There is no need to install any application on client machine and users can access from anywhere, anytime. Within a Regler newsroom, journalists have a transparent overview and control of how content items are utilized on diverse media platforms.

Another solution that Digital Navigation offers is Troquer, which helps handle the editorial pages after they are out of the editorial workflow system. This software receives PostScript/PDF files of the editorial pages from the editorial system and sends them to respective printing press locations depending on the product code embedded in the file name. The pages are then passed through various prepress processes before being sent off to corresponding printing plants. The software automates the entire process of page handling once configured.

Curator is another offering from the company. It is an advance multimedia CMS that allows users to file content over the Internet. The system is secure and access will only be granted based on privileges, rights and usage. Ownership of sections can be restricted to user groups allowing the group to only add or edit or delete content in pre-defined sections. Users will also be able to define the priority of displaying the content. The CMS also supports news ticker/scrolling marquee for flash news.
In addition to the above, Digital Navigation provides a solution for print publication called E-Paper, which is an online version of a newspaper in a digital version.

“Newspaper companies are increasingly opting for such software as they ease the whole process, increase productivity and reduce errors,” says Sharma.

The company was also present at the recently concluded WAN-IFRA show in Chennai where it received great response.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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