Avery Dennison at Media Expo 2017

Avery Dennison
Avery Dennison team at Media Expo 2017

At the recently concluded Media Expo 2017, Avery Dennison showcased its latest graphics solutions to the large number of curious visitors at its stand. The company stand comprised of graphics products for the interior designing and architecture space. In sync with the products on display, the company decorated its stand walls with textured vinyl films produced in digital and UV printing machines using eco solvent inks.

Avery Dennison had its top range of products on display, such as the cast films, monomeric films and polymeric films. Of particular interest was the recently launched MPI 3800 monomeric film. The product has been specially developed for the Indian market and has found many buyers exceeding the company’s expectations.

The MPI 3800 offers phenomenal print quality at an affordable range. The product is aimed at the POP segment customers.

Avery received a healthy stream of visitors on all three days of the event, with the last day being the busiest. Company representatives acknowledged the importance of participating in the event as they received many queries and connected with serious buyers during the show.

The Avery Dennison plant in Pune was built to ease the company’s study, research and launch activities in India. The plant enables them to bring products to end consumers in the market faster. The company claims to work closely with HP. Most of their new products are often sent to HP for certification. Avery Dennison and HP have a strong global alliance and working relationship, with HP endorsing many of the products produced by Avery Dennison.

When asked about the Indian market, the company representative shared that India’s largely unorganized market with local players have posed a major challenge to the company. Another challenge faced by the company is to cope up with the pace of demand from the customers. She further added, “Nevertheless, being the brand that Avery Dennison is, we somehow manage to inch forward in competition from the local players and the only way we can survive in this resolute market is by continuing to evolve with the demands of the end consumers.”

Avery Dennison recently acquired Mactac and Hanita Coatings and introduced the companies to the Indian market. The company aims to campaign their products well in order to reach out to the Indian customers effectively in the near future.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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– Naresh Khanna

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