Avery Dennison at Media Expo 2017

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Avery Dennison
Avery Dennison team at Media Expo 2017

At the recently concluded Media Expo 2017, Avery Dennison showcased its latest graphics solutions to the large number of curious visitors at its stand. The company stand comprised of graphics products for the interior designing and architecture space. In sync with the products on display, the company decorated its stand walls with textured vinyl films produced in digital and UV printing machines using eco solvent inks.

Avery Dennison had its top range of products on display, such as the cast films, monomeric films and polymeric films. Of particular interest was the recently launched MPI 3800 monomeric film. The product has been specially developed for the Indian market and has found many buyers exceeding the company’s expectations.

The MPI 3800 offers phenomenal print quality at an affordable range. The product is aimed at the POP segment customers.

Avery received a healthy stream of visitors on all three days of the event, with the last day being the busiest. Company representatives acknowledged the importance of participating in the event as they received many queries and connected with serious buyers during the show.

The Avery Dennison plant in Pune was built to ease the company’s study, research and launch activities in India. The plant enables them to bring products to end consumers in the market faster. The company claims to work closely with HP. Most of their new products are often sent to HP for certification. Avery Dennison and HP have a strong global alliance and working relationship, with HP endorsing many of the products produced by Avery Dennison.

When asked about the Indian market, the company representative shared that India’s largely unorganized market with local players have posed a major challenge to the company. Another challenge faced by the company is to cope up with the pace of demand from the customers. She further added, “Nevertheless, being the brand that Avery Dennison is, we somehow manage to inch forward in competition from the local players and the only way we can survive in this resolute market is by continuing to evolve with the demands of the end consumers.”

Avery Dennison recently acquired Mactac and Hanita Coatings and introduced the companies to the Indian market. The company aims to campaign their products well in order to reach out to the Indian customers effectively in the near future.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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