At the recently concluded Media Expo 2017, Avery Dennison showcased its latest graphics solutions to the large number of curious visitors at its stand. The company stand comprised of graphics products for the interior designing and architecture space. In sync with the products on display, the company decorated its stand walls with textured vinyl films produced in digital and UV printing machines using eco solvent inks.
Avery Dennison had its top range of products on display, such as the cast films, monomeric films and polymeric films. Of particular interest was the recently launched MPI 3800 monomeric film. The product has been specially developed for the Indian market and has found many buyers exceeding the company’s expectations.
The MPI 3800 offers phenomenal print quality at an affordable range. The product is aimed at the POP segment customers.
Avery received a healthy stream of visitors on all three days of the event, with the last day being the busiest. Company representatives acknowledged the importance of participating in the event as they received many queries and connected with serious buyers during the show.
The Avery Dennison plant in Pune was built to ease the company’s study, research and launch activities in India. The plant enables them to bring products to end consumers in the market faster. The company claims to work closely with HP. Most of their new products are often sent to HP for certification. Avery Dennison and HP have a strong global alliance and working relationship, with HP endorsing many of the products produced by Avery Dennison.
When asked about the Indian market, the company representative shared that India’s largely unorganized market with local players have posed a major challenge to the company. Another challenge faced by the company is to cope up with the pace of demand from the customers. She further added, “Nevertheless, being the brand that Avery Dennison is, we somehow manage to inch forward in competition from the local players and the only way we can survive in this resolute market is by continuing to evolve with the demands of the end consumers.”
Avery Dennison recently acquired Mactac and Hanita Coatings and introduced the companies to the Indian market. The company aims to campaign their products well in order to reach out to the Indian customers effectively in the near future.