Xerox India has launched the Xerox Trivor 2400 High Fusion Inkjet Press that produces high-quality results direct to offset coated paper on the Trivor 2400, eliminating the need for intermediate coating processes, primers or added hardware.
The Trivor 2400 High Fusion Inkjet Press allows print providers to expand their inkjet media range to produce cost-effective, higher-value personalized jobs such as direct mail, catalogs, magazines and color books. High Fusion Ink is specially formulated to optimize printing and drying on offset coated media including matte, silk and glass stock from 60 gsm to 250 gsm, up to 250 feet per minute.
“It’s an exciting time to be in inkjet. According to InfoTrends, production colour inkjet print will account for 57% of the total production digital color page volume by 2019. This represents a tremendous opportunity for print providers and the time to get in the inkjet game is now,” Balaji Rajagopalan, executive director – Technology & Channels, India and International Business, Xerox India said.
He further added that for many commercial printers, the cost savings derived from inkjet technology was offset by the expense of pre-or-post coating the paper or having to purchase specialty inkjet coated paper. “We aim to offer transformative inkjet offerings that not only enhance production economics but also enable greater productivity and flexibility while at the same time allowing an easier path to entry,” he said.
While High Fusion Ink is optimized for commodity offset coated papers, it also runs on a range of uncoated media, providing cost-effective redundancy for a versatile set of print jobs. “The speed, great color range and ability to print on regular offset coated stock with no pre- or post-treatment makes the Trivor 2400 High Fusion Inkjet Press a breakthrough innovation in production inkjet,” said David Zwang, principal consultant, Zwang & Co.
2023 promises an interesting ride for print in India
Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and
multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.
The fragmented commercial printing industry faces substantial challenges as does the newspaper industry.
While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately
their growth will also be moderated by the progress of the overall economy. On the other hand book
printing exports are doing well but they too face several supply-chain and logistics challenges.
The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.
Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.
Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.
Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.