PRINT CHINA 2019 Press Conference held during PRINT 17

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PRINT CHINA 2019 Press Conference held during PRINT 17
PRINT CHINA 2019 Press Conference was held on 12 September during PRINT 17 in Chicago.

PRINT CHINA 2019 Press Conference was held in Rm. S401d, McCormick Place on 12 September 2017 during PRINT 17 in Chicago.

PRINT CHINA, also known as The International Printing Technology Exhibition of China, launched its first edition in Dongguan in 2007. As a quadrennial fair for the printing industry, PRINT CHINA has been successfully held for three sessions.

Lu Changan, vice chairman of Printing and Printing Equipment Industries Association of China (PEIAC), made a speech at the press conference and introduced the overall situation of the show to the participants.

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Lu Changan, vice chairman of PEIAC (second on the right) introduced PRINT CHINA 2019 to the audiences

The 3rd PRINT CHINA (PRINT CHINA 2015) occupied a total exhibition area of 140,000 square meters, a growth of 16.67% compared to the previous edition. A total of 1,328 exhibitors came from 28 countries and regions, and the professional visitors from all over the world totalled 200,000. There were 20% professional overseas buyers from 145 countries and regions. More than 60 events were held concurrently at the fair, including seminars, symposiums, forums and conferences. In terms of the exhibition scale and the on-site trade volume, PRINT CHINA proves to be the largest printing exhibition in Asia. The 4th PRINT CHINA will be held in Dongguan, Guangdong from the 9 to 13 April 2019.

PRINT CHINA is jointly held by PEIAC, Guangdong Printing Association and China International Exhibition Centre Group Corporation; it is undertaken by Print China Show Company Limited and China Print Show Co. Ltd. It is estimated that the amount of professional visitors would exceed 200,000 and online visitors is expected to be more than 400,000. The overwhelming majority of the top leading manufacturers from the world have already confirmed their exhibition at PRINT CHINA 2019.

Changan also shared the newest data of the printing industry development in China. According to Changan, the total output value of China’s printing industry is 1.15 trillion Chinese Yuan in 2016, ranking the second in the world and realizing an increase of 2.7%. In the first half of 2017, the industry was developing positively and the growth rate reached 9.9% with a dramatic positive change.

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The organizer of PRINT CHINA 2019, from left to right: Wang Fengna, deputy executive director of PEIAC, Lu Changan, vice chairman of PEIAC, Chen Jun, president of Guangdong Printing Association, Zhao Hui, general manager of CPSC

For the publication printing market in China, the growing trend has been maintained for the previous five years with total print volume increase at an annual rate of 4.2%.

With a dramatic increase rate of 6%, the mid-to-high end packaging sector takes over 75% of China’s print market and proves to be the major force that boosts the industry. Hence, for the coming five years, it is expected that the overall increase rate of China’s print market would reach approximately 6-8%.

China’s digital printing also reported a dramatic increase with a growth rate of 103% in 2016. A growth rate of 10% was met in green printing, children’s books, personalized packaging, label printing and other printing segments.

Green printing proves to be a consensus of the industry. China’s print market is currently facing plenty of new demands. By fully understanding the industry trend and factors, the organizer of PRINT CHINA 2019 has adapted the concept of ‘Innovation – Leading the future’ featuring green product, efficiency, digitalization, intelligent and networking. It is expected that new technologies of cloud computing, Big Data, Internet+ and mobile technology will be showcased at the show and people will see the new achievements of smart manufacturing and the technology breakthrough in green printing.

Meanwhile, more than 60 events will be held concurrently during the show and more than 180,000 visitors are expected to come.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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