PRINT CHINA 2019 Press Conference held during PRINT 17

PRINT CHINA 2019 Press Conference held during PRINT 17
PRINT CHINA 2019 Press Conference was held on 12 September during PRINT 17 in Chicago.

PRINT CHINA 2019 Press Conference was held in Rm. S401d, McCormick Place on 12 September 2017 during PRINT 17 in Chicago.

PRINT CHINA, also known as The International Printing Technology Exhibition of China, launched its first edition in Dongguan in 2007. As a quadrennial fair for the printing industry, PRINT CHINA has been successfully held for three sessions.

Lu Changan, vice chairman of Printing and Printing Equipment Industries Association of China (PEIAC), made a speech at the press conference and introduced the overall situation of the show to the participants.

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Lu Changan, vice chairman of PEIAC (second on the right) introduced PRINT CHINA 2019 to the audiences

The 3rd PRINT CHINA (PRINT CHINA 2015) occupied a total exhibition area of 140,000 square meters, a growth of 16.67% compared to the previous edition. A total of 1,328 exhibitors came from 28 countries and regions, and the professional visitors from all over the world totalled 200,000. There were 20% professional overseas buyers from 145 countries and regions. More than 60 events were held concurrently at the fair, including seminars, symposiums, forums and conferences. In terms of the exhibition scale and the on-site trade volume, PRINT CHINA proves to be the largest printing exhibition in Asia. The 4th PRINT CHINA will be held in Dongguan, Guangdong from the 9 to 13 April 2019.

PRINT CHINA is jointly held by PEIAC, Guangdong Printing Association and China International Exhibition Centre Group Corporation; it is undertaken by Print China Show Company Limited and China Print Show Co. Ltd. It is estimated that the amount of professional visitors would exceed 200,000 and online visitors is expected to be more than 400,000. The overwhelming majority of the top leading manufacturers from the world have already confirmed their exhibition at PRINT CHINA 2019.

Changan also shared the newest data of the printing industry development in China. According to Changan, the total output value of China’s printing industry is 1.15 trillion Chinese Yuan in 2016, ranking the second in the world and realizing an increase of 2.7%. In the first half of 2017, the industry was developing positively and the growth rate reached 9.9% with a dramatic positive change.

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The organizer of PRINT CHINA 2019, from left to right: Wang Fengna, deputy executive director of PEIAC, Lu Changan, vice chairman of PEIAC, Chen Jun, president of Guangdong Printing Association, Zhao Hui, general manager of CPSC

For the publication printing market in China, the growing trend has been maintained for the previous five years with total print volume increase at an annual rate of 4.2%.

With a dramatic increase rate of 6%, the mid-to-high end packaging sector takes over 75% of China’s print market and proves to be the major force that boosts the industry. Hence, for the coming five years, it is expected that the overall increase rate of China’s print market would reach approximately 6-8%.

China’s digital printing also reported a dramatic increase with a growth rate of 103% in 2016. A growth rate of 10% was met in green printing, children’s books, personalized packaging, label printing and other printing segments.

Green printing proves to be a consensus of the industry. China’s print market is currently facing plenty of new demands. By fully understanding the industry trend and factors, the organizer of PRINT CHINA 2019 has adapted the concept of ‘Innovation – Leading the future’ featuring green product, efficiency, digitalization, intelligent and networking. It is expected that new technologies of cloud computing, Big Data, Internet+ and mobile technology will be showcased at the show and people will see the new achievements of smart manufacturing and the technology breakthrough in green printing.

Meanwhile, more than 60 events will be held concurrently during the show and more than 180,000 visitors are expected to come.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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