Sweden’s MWM Group, a software and consulting company, plans to showcase its smart software solutions for media houses and printing companies at the WAN-Ifra Expo 2017 from 10 to 12 October in Berlin. The Group provides solutions to many well-known German companies in the printing and media sector, such as Burda and TSB. Stationed at Hall 21A Stand D.02, MWM will bring the MWM Media 365 and MWM Print 365 solutions to the newspapers looking at upgrading their editorial systems for multichannel and targetted publishing.
MWM Media 365 offers marketing opportunities for publishers
With the sales of classic print products on the decline, media houses are increasingly turning their focus on digital sales. Publishers need enormous data in order to understand the requirement of each customer and also to market new products and services. With MWM Media 365, the company provides data on the Customer Journey and makes targeted customer engagement and advertising possible. The solution also helps optimize customer service and case management with a view to enable publishers have a 360-degree view of their customers. In addition, Media 365 can be used as an ERP-system for resource planning, accounting and inventory management.
MWM Print 365 for efficient printing plants
With the printing industry reeling under the presssure of stiff competition, companies are striving to work with the highest efficiency to have an edge. MWM Print 365 software consists of several tracking and calculation tools, such as the CopyTrack copy counting system, the ReelTrack tool for monitoring paper consumption or the planning tool Production Planning. The software can be fully integrated into all common business systems platforms.
MWM solutions are based on four principles: seamless integration into existing sytems such as SAP; cost control integration; business development support on the basis of reliable information; and user-friendly operation.