Srilekha Power Printers installs Heidelberg SM 74-4

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Srilekha Power Printers installs Heidelberg SM 74-4
Rajendra and Sangmeswara Rao with the Speedmaster SM 74 4-color press

Vijayawada-based printing firm, Srilekha Power Printers installed a Heidelberg Speedmaster SM 74 4-color press in a bid to fortify its professional print offerings and expand its user community. “Our investment in the Heidelberg Speedmaster SM 74-4 clearly demonstrates our strategy to capture new market opportunities, while strengthening our existing customer base,” said Sangameswara Rao, partner at Srilekha Power Printers, which specializes in printing posters, pamphlets, brochures, catalogs, books, and pre-printed office stationery. 

“The SM 74-4 is an ideal fit for our high-volume business. The fabulous level of automation is the highlight. Manual intervention is significantly reduced by 70% to 75%. To us, this means less stress and higher productivity,” said Rajendra, the other partner who is a print technocrat. A high performance Prinect press center acts as the control station in a Speedmaster SM74-4, slicing the number of operating steps by 70%.

The Speedmaster SM74-4 is equipped with automation features like Auto Plate that ensure quicker plate changes, cutting down make-ready and setup times notably in comparison to other presses. A highly automated feeder with central suction tape handles a wide array of print substrates, from thin paper to board, ranging in thickness from 0.03 mm to 0.6 mm.   

High production speeds of up to 15,000 sheets per hour can be achieved with the Speedmaster SM 74-4. Lateral sheet separation blowers separate sheets more effectively and ensure smooth sheet travel, regardless of the printing stock being used. A fully automatic perfecting device enables

2-color printing on both sides of a sheet in a single pass, facilitating cost-effective production and faster throughput times for print jobs. 

  “Long-run jobs represent a major chunk of our business. So, we opted for the high-pile delivery configuration that requires fewer pile changes. Sheets don’t get scratched or smeared during perfecting or work-and-turn operations. The Venturi nozzles in the sheet guide plate take care of that,” said Rajendra. 

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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