Shilp Arts adds RMGT 920 press

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Shilp Arts adds RMGT 920 press
Sagar Nanavati

Surat, an emerging city in the state of Gujarat, is the hub of India’s textile industry. Shilp Arts is among the few companies in the city which is capable of capturing the richness, design, texture and embroidery of fabrics in the printed brochures. The company focuses on printing brochures and other colaterals with fine image details that offer close resemblance to the actual product. Speaking to us, Sagar Nanavati, director of Shilp Arts, said that prepress is critical in getting distinguished print results. “The kind of print ready files, we get, the print quality depends upon it. If we are getting the right files, we could produce a high-quality print. In textile catalogs, our primary focus is to grab the eyeballs of consumers towards the printed fabric in the catalogs. The print quality is also dependent upon the photography and editing of photographs which is entirely handled by branding agencies,” he said.

The textile catalogs developed at the company comprise of high-quality graphics print and are decorated with foils on the book cover`s cloth or printed using the existing four color Heidelberg SM-74 press, thus making the catalog an eye-catching product for their clients. When creating any piece of print marketing, the tactile experience is critical. “The book cover is covered with 170 gsm Satin paper, that seems to be a paper but it is non-tearable. Printing on such paper is risky, as it can easily tear the blankets in printing units. Every such embellishment involves a cost, but right now their clients are cutting down the cost. Thus, the demand for such job has reduced over the period,” says Nanavati.

Paper and finish play a crucial role in brochure printing. The paper chosen for printing the brochure can subliminally impact the brand image; so it’s important to make the right decisions. Shilp Art mainly uses 130 to 270 gsm Mont Blanc paper for high-quality brochure jobs. Apart from that, special effects including drip off UV effect and laser cut on book cover adds value to the catalogs.

Over a period, many printing jobs have shifted from Mumbai to Gujarat. It seems printers are trying every possible way to produce value-added products for their clients. Speaking about the recent installation of RMGT press, Nanavati says, “The newly installed RMGT 920 press is a four color unit with a coater that can accomodate a maximum sheet size of 25 x 36 inches. Secondly, Provin Technos provides prompt service to their customers. Hence, we went ahead with RMGT press. Apart from that, the company recently installed a Konica Minolta 1100 digital press and the maximum quantity produced, so far, is 200 to 250 books. The production unit is equipped with the complete in-house facility of prepress and post press to meet the needs of both packaging and commercial jobs.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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