Ricoh’s Pro C5200 series launched in Mumbai

Ricoh’s Pro C5200 series launched in Mumbai
L to R: Fred Poonawala of Comart

Ricoh India launched a brand new product for the Indian market during a well-attended event at Courtyard by Marriot hotel in Mumbai on 9 August 2017. The company unveiled the new Ricoh Pro C5200 series color production printers. The Pro C5200 series includes the Ricoh Pro C5200s and Ricoh Pro C5210s.

“We chose to launch the new series in Mumbai primarily because it is the commercial capital of India and also because the print volume is not just consolidated in a few areas but is spread across the city. So, the new series is ideal for printers who do not have very large volumes,” says Umang Singhal, national business and marketing manager, Ricoh India.

The Pro C5200s has a speed of 65 ppm while the ProC5210s has a speed of 80 ppm. The printers support media up to 360 gsm (simplex) and 300 gsm (duplex), and media sizes up to at 13 inch x 19.2 inch standard, with optional over-size media support of 13 inch x 27.5 inch. Both the printers offer a maximum resolution of 1,200 x 4,800 dpi and use an EFI Fiery digital front-end.

Talking about the profit of printers who the company plans to target, Singhal says that they would include printers with a budget of Rs. 20 lakh and who have print volumes of 10,000 to 20,000 impressions per month. Another segment that Ricoh aims at are the high-volume digital printers who already have large production printers but want a smaller production printer as back-up. The company will also target offset printers who get variable data printing jobs and short-runs jobs.

“Traditional printers can complement their offset printing operation with digital technology at a lower investment,” says Singhal.

Talking about the expectation with the new launch, Singhal states that there are no specific targets. “Right now, we do not have a target as to the number of machines we intend to sell. Our main objective is to create value for our customers. Through this product we have done many advancements and it has many USPs such as 360 gsm paper in this segment, which is a first. Also, the power consumption is significantly lower than similar products offered by our competitors.”

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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