Ricoh India launched a brand new product for the Indian market during a well-attended event at Courtyard by Marriot hotel in Mumbai on 9 August 2017. The company unveiled the new Ricoh Pro C5200 series color production printers. The Pro C5200 series includes the Ricoh Pro C5200s and Ricoh Pro C5210s.
“We chose to launch the new series in Mumbai primarily because it is the commercial capital of India and also because the print volume is not just consolidated in a few areas but is spread across the city. So, the new series is ideal for printers who do not have very large volumes,” says Umang Singhal, national business and marketing manager, Ricoh India.
The Pro C5200s has a speed of 65 ppm while the ProC5210s has a speed of 80 ppm. The printers support media up to 360 gsm (simplex) and 300 gsm (duplex), and media sizes up to at 13 inch x 19.2 inch standard, with optional over-size media support of 13 inch x 27.5 inch. Both the printers offer a maximum resolution of 1,200 x 4,800 dpi and use an EFI Fiery digital front-end.
Talking about the profit of printers who the company plans to target, Singhal says that they would include printers with a budget of Rs. 20 lakh and who have print volumes of 10,000 to 20,000 impressions per month. Another segment that Ricoh aims at are the high-volume digital printers who already have large production printers but want a smaller production printer as back-up. The company will also target offset printers who get variable data printing jobs and short-runs jobs.
“Traditional printers can complement their offset printing operation with digital technology at a lower investment,” says Singhal.
Talking about the expectation with the new launch, Singhal states that there are no specific targets. “Right now, we do not have a target as to the number of machines we intend to sell. Our main objective is to create value for our customers. Through this product we have done many advancements and it has many USPs such as 360 gsm paper in this segment, which is a first. Also, the power consumption is significantly lower than similar products offered by our competitors.”