Venus Infotech’s innovations for textile printing

Venus Infotech’s innovations for textile printing

Trends in the textile printing have tilted favorably towards metal embellished designs, which is evident through the growth in number of interested buyers across the globe. Textile printers often opt for foil stamping to produce finished products decorated with metal embellishment. The foil stamping process involves the printing of custom-designed patterns onto cotton and linen fabrics followed by hot stamping using silver, gold and other color foils.

Hemanshu Desai, proprietor of Venus Infotech, a solution provider for textile prints, shares two popular methods for printing on fabrics. He says, “The print on polyester-based garments is done using a sublimation process. However, for cotton, the toner or inkjet-based printers are used to print on special paper and then the image is transferred onto the garment, using heat and pressure. This process is similar to the sublimation process, the only difference being that the ink doesn’t merge with the fabric but stays on the surface of the garment, giving a rubbery feel on top.” Venus Infotech provides two easy solutions for printing on cotton T-shirts to avoid the rubbery feel.

According to Desai, only a few developments are happening in fabric print to prevent the rubbery feel after the print process. Using a white toner LED printer, Desai printed a full-color artwork onto a transparent foil paper and with the application of pressure, the paper was pressed against a second paper. The second paper left a white glue coating on the toner behind the printed artwork. “In foil printing, the quality of the adhesive is critical. With the heat transfer, the artwork on the transparent foil paper is transferred onto the given textile product. As a result of high temperature and pressure, the foil leaves an impression of designed caricature onto the relocated base,” shares Desai. Using this methodology, velvet and fluorescent print, various metallic colors can be achieved on the fabric. The new solution can also reduce the pain of printers who currently face the issue of using different papers to print on darkand light-colored fabrics. The only limitation of this process is its ability to print on only A3 size.

The second solution developed by Venus Infotech addresses the most common problem of printing on dark colored fabrics. Meanwhile, through cotton sublimation process, they can print on light colored fabric using special ink and paper.

According to Desai, the demand for customized shirts is rising. The application varies in this case and depending on the application, one can choose the printing method. For instance, a printed shirt for a short-term event is acceptable if color comes off after two to three washes or if there is a rubbery feel to it. However, shirts with customized pictures and names are expected to last longer.

Today’s retail competition is fierce, leaving brands to look for innovative ways to keep shoppers engaged and coming back for more. Personalized shopping experiences are enabling retailers and brands to create an edge in the market by curating superior shopping experience based on the shopper’s unique and individual traits. This solution allows the fashion brand to make relevant new product recommendations based on individual customer browsing behaviors within the same product category.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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