ColorJet creates home environment at Heimtextil

ColorJet creates home environment at Heimtextil
Smarth Bansal

At Hemtextil, ColorJet displayed a 4-color eco-friendly digital textile printer with speeds up to 24 square meter per hour and a sublimation machine for all polyester materials. The company converted its stand to a complete home environment by putting products like bedsheets, curtains, pillow covers, etc. on display.

The digital textile printer, TXF, is a direct-to-fabric printer based on Japanese technology. “The machine was launched at Fespa 2017 that took place in Hamburg from 8 to 12 May where we got a huge response from customers from the UK, Spain, Italy and Portugal,” shares Smarth Bansal, senior product manager at ColorJet India. “The TXF is not a high-speed machine but a good entry-level machine. It is the perfect product for home furnishing designers wanting to do sampling but not willing to share their designs with the market out of the fear of having their samples copied. So, this is a machine for in-house sampling and that is the whole concept we have built here.”

Equipped with Epson printheads, the TXF can print on all types of fabrics, including polyester, cotton, silk, viscose, rayon or wool. This has been made possible since the printer is apt for printing with pigment ink, which opens up huge avenues for different home textile applications. The TXF is also available to work with reactive inks for printing on natural fabrics and can disperse inks for printing on polyester fabrics. The printer can achieve print resolutions of up to 1,440 dpi.

According to Bansal, pigment is the only ink which works well with both natural (e.g., cotton) and synthetic fabric (e.g., polyester). “With pigment ink, the technology is very simple,” Bansal says. “All you have to do is put the roll in the machine and give the print command. After a certain temperature of curing of the fabric, say 160 to 180 degree Celsius, the fabric is ready to be used and can be even washed.”

Speaking about the Hemtextil exhibition, Bansal shares, “Hemtextil is an international exhibition. The overall quality of the exhibition is very nice but this year we saw a drop in the footfall, which may have been due to the exhibition happening on weekdays; it could be also due to the rain during the last two days of the exhibition.” ColorJet will next participate in Media Expo Delhi from 22 to 24 September 2017.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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