Canvera Digital Technologies launches #Yougraphy

Canvera Digital Technologies launches #Yougraphy
L-R: Mr. Puneet Chadha

Bengaluru-based Canvera Digital Technologies, an eCommerce portal specializing in online printing services, has deployed HP’s state-of-the-art Indigo Digital Press technology to revolutionize the Indian photo book industry. Surpassing the conventional technologies on double side printing, variety, speed, quality and cost, Canvera with the help of HP digital printing technology is promoting #Yougraphy. The aim is to offer personalization of photos through different formats presented in that can be easily accessed via all devices. With #Yougraphy, Canvera gives users the option to turn their magnificent photos into prints with really cool products and accessories. At a well-attended presentation ‘powered’ by printing technology partner, HP, at Hyatt Regency Hotel in New Delhi, Canvera offered a ‘Playground’ comprising an array of laptops laid out across a round table for attendees to experience #Yougraphy firsthand.

It’s a simple process wherein a user needs to log on to the website and upload the pictures they want to print, choose from among the #Yougraphy product options like prints, posters, canvases, photobooks and sharebooks, and place the print order. Canvera’s production unit in Bengaluru will pick up the order command, process, print, pack and ship the order to the customer. The eCommerce company uses HP’s Indigo Digital Press technology that offers excellent output on double side printing, variety, speed, quality and cost. The non-tearable, weather- and water-proof printing provides consumers the durability of prints that comprise their memories.

Speaking on the occasion, Ranjit Yadav, managing director, Canvera said, “The idea to launch this range is to help people transform their great pictures into beautiful memories, instead of keeping these photos in their hard disk or leaving them on the phone’s memory card. With the launch of #Yougraphy, we aim to directly connect with consumers.”

HP was represented at the event by country manager, India, A Appadurai, and Puneet Chadha, director marketing – graphics solutions business, Asia Pacific Japan. Appadurai said, “The best way to preserve your memory on a photograph is to print it and this is what Canvera is doing today. Even my 72-year-old dad uses #Yougraphy and he figured out how it works.”

Canvera was founded by IIT Bombay alumnus Peeyush Rai and Dheeraj Kacker in 2007. Currently headed by Ranjit Yadav, known for launching Samsung’s mobile and IT business in India, the company has a solid team of over 700 people. At Canvera, one can print photos and turn them into fine art canvases, either rolled or mounted. One can also convert the photos or original designs into bright posters that come in two variants—framed and rolled. The company also offers Youbooks that come in three categories and in hard and soft cover types. The price of the photo prints starts from Rs 10, while the price of accessories starts from Rs 250. The other products on #Yougraphy ranges from Rs. 120 to Rs. 7,000. All the products are manufactured at Canvera’s in-house production facility in Bengaluru. Canvera is also a facilitator site where users can search and hire professional photographers based on location and occasion like wedding, babies, fashion, corporate events, travel and nature. The portal lists over 17,500 photographers across 1100 cities in India. Canvera is funded by Info Edge, DFJ, Footprint Ventures and Mumbai Angels.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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