Bringing government and the publishing sector closer

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Bringing government and the publishing sector closer
The ‘Scrapbook – Children’s Publishing Conclave’ was aimed at providing quality and innovative content for children

FICCI’s Publishing Committee is organizing a program ‘Scrapbook – Children’s Publishing Conclave’ on 19 August at FICCI, New Delhi to support the mandate in K-12 publishing space.

The Publishing Committee looks after various policy- and trade-related issues like educational publishing, creation of book reading culture, copyright awareness, trade promotion through international book fairs and more.

The initiative has been taken to address the policy concerns and to bring forward the soft advocacy between government and the publishing sector (print and digital) to work in tandem for providing quality and innovative content for children. Under the Right to Education policy, the government’s focus is to provide quality content and teaching methodology to the children to enhance the learning outcome. The program will bring together stakeholders from the K-12 publishing sector including government, state education boards, publishers, content creators, digital disruptors, animators, illustrators, schools, and teachers, to ideate, debate and explore cooperation between policy makers, schools and industry.

There are two different tracks in the program one for the industry, which relates to business and policy issues, and the other for children (3rd – 7th grades).

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

It is the right time to support our high-impact reporting and authoritative and technical information with some of the best correspondents in the industry. Readers can power Indian Printer and Publisher’s balanced industry journalism and help sustain us by subscribing.

– Naresh Khanna

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