HP’s GSS to expedite digital transformation in Asia Pacific and Japan


HP Inc. unveiled its new multimillion-dollar Graphics Solutions Service (GSS) Learning Academy for enhancing professional development and training to accelerate the digital transformation of the printing industry across Asia Pacific and Japan.

With rapid evolution of printing from analog to digital, training and development on the current digital transformation technologies have become vital for print services providers and professionals in the print industry. The HP GSS Learning Academy is set to provide a learning experience to around 1000 customers.

Pee Beng Kong, director of electronics, Singapore Economic Development Board said, “We are pleased that HP has chosen Singapore to set up its Learning Academy. The Learning Academy will help to upskill and equip our workforce with capabilities in digital printing.”

The HP GSS will train production managers, operators, service engineers and application engineers through a blended learning model. The curriculum includes 50 courses like on-site hands-on training, self-paced modular eLearning, instructor-led webinars and online assessment tools. Participants in the Academy will have the opportunity to attend general training courses that create a deeper awareness about the enormous potential of digital printing and how it can empower businesses to do more, as well as product training courses such as HP Indigo operator level 1, level 2 and color management.

The 1,700 square meter training facility at the HP Graphics Solutions Centre of Excellence (CoE) in Tuas has been renovated and includes seven training classrooms, hands-on digital printing press workshops, remote monitoring and diagnostic command center, and a next-generation product and solution training room. The facility will also showcase the latest printing solutions including HP Indigo Digital Presses, HP Sign & Display Presses and HP DesignJet Printers.

Michael Boyle, general manager – graphic solutions business, HP Asia Pacific & Japan says, “As we work to create technology that makes life better for everyone, everywhere, we recognize that we are at the threshold of a huge digital transformation.”

“HP is committed to providing the necessary skills, development and support that will empower businesses, brands and print service providers across Asia Pacific and Japan to take advantage of the growth in digital printing market,” he adds.

HP is committed to leading the analog-to-digital transformation across Asia Pacific and Japan by reinventing the approach to print and providing critical skill development and knowledge transfer. We continue to see strong customer adoptions with converters around the world having purchased more than 120 HP Indigo Series 4 large format digital presses for packaging since their release in 2014, half in the past year alone. HP Indigo’s narrow-web Series 3 labels and packaging presses, including the HP Indigo 12000 and HP Indigo WS6800 digital presses, have reached 2,000 installed units in Asia Pacific and Japan. HP Latex Printers have now reached more than 42,000 Latex printers installed worldwide since their introduction in 2009.

Yehuda BenSimon, HP GSS Learning Academy manager, said at the opening, “The Learning Academy is testament to the importance we place on Asia Pacific and Japan as a source of knowledge, growth and innovation for our organization. Our mission is to create opportunities for our customers by unlocking the full potential for growth in their businesses. We enable this by building skills capability for both our customers and channel partners—from operators to production mangers and supporting engineers.”
Lyman Smith, director – graphic solutions services, HP Asia Pacific and Japan, shared the vital role that training and development plays in the region to help accelerate the digital transformation of the print industry.

The training facility includes the latest HP Indigo digital presses for hands-on training workshops.

The Covid-19 pandemic led to the country-wide lockdown on 25 March 2020. It will be two years tomorrow as I write this. What have we learned in this time? Maybe the meaning of resilience since small companies like us have had to rely on our resources and the forbearance of our employees as we have struggled to produce our trade platforms.

The print and packaging industries have been fortunate, although the commercial printing industry is still to recover. We have learned more about the digital transformation that affects commercial printing and packaging. Ultimately digital will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future.

Web analytics show that we now have readership in North America and Europe amongst the 90 countries where our five platforms reach. Our traffic which more than doubled in 2020, has at times gone up by another 50% in 2021. And advertising which had fallen to pieces in 2020 and 2021, has started its return since January 2022.

As the economy approaches real growth with unevenness and shortages a given, we are looking forward to the PrintPack India exhibition in Greater Noida. We are again appointed to produce the Show Daily on all five days of the show from 26 to 30 May 2022.

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