HP’s GSS to expedite digital transformation in Asia Pacific and Japan

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HP Inc. unveiled its new multimillion-dollar Graphics Solutions Service (GSS) Learning Academy for enhancing professional development and training to accelerate the digital transformation of the printing industry across Asia Pacific and Japan.

With rapid evolution of printing from analog to digital, training and development on the current digital transformation technologies have become vital for print services providers and professionals in the print industry. The HP GSS Learning Academy is set to provide a learning experience to around 1000 customers.

Pee Beng Kong, director of electronics, Singapore Economic Development Board said, “We are pleased that HP has chosen Singapore to set up its Learning Academy. The Learning Academy will help to upskill and equip our workforce with capabilities in digital printing.”

The HP GSS will train production managers, operators, service engineers and application engineers through a blended learning model. The curriculum includes 50 courses like on-site hands-on training, self-paced modular eLearning, instructor-led webinars and online assessment tools. Participants in the Academy will have the opportunity to attend general training courses that create a deeper awareness about the enormous potential of digital printing and how it can empower businesses to do more, as well as product training courses such as HP Indigo operator level 1, level 2 and color management.

The 1,700 square meter training facility at the HP Graphics Solutions Centre of Excellence (CoE) in Tuas has been renovated and includes seven training classrooms, hands-on digital printing press workshops, remote monitoring and diagnostic command center, and a next-generation product and solution training room. The facility will also showcase the latest printing solutions including HP Indigo Digital Presses, HP Sign & Display Presses and HP DesignJet Printers.

Michael Boyle, general manager – graphic solutions business, HP Asia Pacific & Japan says, “As we work to create technology that makes life better for everyone, everywhere, we recognize that we are at the threshold of a huge digital transformation.”

“HP is committed to providing the necessary skills, development and support that will empower businesses, brands and print service providers across Asia Pacific and Japan to take advantage of the growth in digital printing market,” he adds.

HP is committed to leading the analog-to-digital transformation across Asia Pacific and Japan by reinventing the approach to print and providing critical skill development and knowledge transfer. We continue to see strong customer adoptions with converters around the world having purchased more than 120 HP Indigo Series 4 large format digital presses for packaging since their release in 2014, half in the past year alone. HP Indigo’s narrow-web Series 3 labels and packaging presses, including the HP Indigo 12000 and HP Indigo WS6800 digital presses, have reached 2,000 installed units in Asia Pacific and Japan. HP Latex Printers have now reached more than 42,000 Latex printers installed worldwide since their introduction in 2009.

Yehuda BenSimon, HP GSS Learning Academy manager, said at the opening, “The Learning Academy is testament to the importance we place on Asia Pacific and Japan as a source of knowledge, growth and innovation for our organization. Our mission is to create opportunities for our customers by unlocking the full potential for growth in their businesses. We enable this by building skills capability for both our customers and channel partners—from operators to production mangers and supporting engineers.”
Lyman Smith, director – graphic solutions services, HP Asia Pacific and Japan, shared the vital role that training and development plays in the region to help accelerate the digital transformation of the print industry.

The training facility includes the latest HP Indigo digital presses for hands-on training workshops.

2023 promises an interesting ride for print in India

Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and multi-channel IPPGroup. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory.

The fragmented commercial printing industry faces substantial challenges as does the newspaper industry. While digital short-run printing and the signage industry seem to be recovering a bit faster, ultimately their growth will also be moderated by the progress of the overall economy. On the other hand book printing exports are doing well but they too face several supply-chain and logistics challenges.

The price of publication papers including newsprint has been high in the past year while availability is diminished by several mills shutting down their publication paper and newsprint machines in the past four years. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. To some extent, this has helped in the recovery of the digital printing industry with its on-demand short-run and low-wastage paradigm.

Ultimately digital print and other digital channels will help print grow in a country where we are still far behind in our paper and print consumption and where digital is a leapfrog technology that will only increase the demand for print in the foreseeable future. For instance, there is no alternative to a rise in textbook consumption but this segment will only reach normality in the next financial year beginning on 1 April 2023.

Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. Like them, we will also have to adapt with agility to keep up with their business and technical information needs.

Our 2023 media kit is ready, and it is the right time to take stock and reconnect with your potential markets and customers. Print is the glue for the growth of liberal education, new industry, and an emerging economy. We seek your participation in what promises to be an interesting ride.

– Naresh Khanna

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