Heidelberg’s B1 inkjet gets a pilot customer

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The packaging service provider colordruck Baiersbronn, which operates throughout Europe, has been confirmed as pilot user of the Primefire 106, the first industrial digital printing system in B1 format from Heidelberg. After intensive tests of a wide variety of technological and business concepts, Primefire 106 is set to expand the new Packaging Digital division at colordruck Baiersbronn and will therefore be able to offer its customers from all over Europe unlimited opportunities for mass customization by personalization and individualization of packaging.

“Heidelberg Primefire 106 integrates seamlessly into our industrial print production and improves our flexibility, thus enabling us to respond to market trends more quickly and to implement new business models successfully. As the future will increasingly mean mass customization in packaging, the Primefire 106 will provide us with the ideal basis for meeting up-and-coming requirements,” explains Martin Bruttel, managing director colordruck Baiersbronn.

Complete solution a key investment factor

Decisive for the investment decision of colordruck Baiersbronn are the strong competences of Heidelberg in the area of packaging printing, the outstanding color and image quality of the system, together with the many years of positive experience in the areas of workflow, pre-press , printing, postpress and service. “We’re confident that Heidelberg is the right choice for us for digital printing, allowing us to meet the future requirements of our discerning customers in a sustainable way,” says Martin Bruttel.

Innovation meets entrepreneurial acumen

One-off packaging personalization and providing customized runs for market launches and version printing? These have long been the aim of medium-sized and large companies but were repeatedly deemed unrealistic until now. As an innovative packaging service provider, colordruck Baiersbronn turns these demanding challenges into reality with an innovative e-business online solution. Due to customized packaging design, all clients will be able to design their products online and thus stand out from the crowd: the product becomes a real emotional eye-catcher.

Primefire 106 provides a production environment for developing new areas of business, such as for the production of more varied and more customized packaging or for adding tracking and security elements to the individual packaging. Printing-on-demand with Primefire 106 facilitates the optimization of  the supply chain processes and the reduction of storage costs. Furthermore, the 7-color inkjet system powered by Fujifilm Inkjet Technology in conjunction with Heidelberg 7-color Multicolor prepress technology enables Primefire 106 to cover 95% of the Pantone color space. Water-based inkjet printing meets strict environmental and recycling requirements and therefore also permits food-safe production without any complications.

Primefire 106 market launch on schedule

Heidelberg presented Primefire 106 as a world premiere for industrial digital production in 70 x 100 format at drupa 2016 in Düsseldorf. “The start of the pilot with colordruck before end of 2017 is a further milestone in the implementation of our digital strategy. With colordruck Baiersbronn, we have been able to acquire an important strategic pilot customer for Primefire 106. Our long-standing partnership, the digital business model in packaging printing, the Europe-wide presence and the industrial production philosophy of colordruck Baiersbronn create the perfect environment for a successful market launch of Primefire 106,” comments Montserrat Peidro-Insa, Head of Business Unit Digital at Heidelberg.

“Digital applications in packaging printing are changing the market. Packaging must be tailored more effectively to the individual market segments, become more relevant and also more creative in order to attract the attention of the consumers. And it is in this area in particular that Primefire 106 generates real added value for our customers and the entire printing industry,” explains Montserrat Peidro-Insa.

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