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India’s newspaper industry is still growing but can it adapt?

Posted on Monday, 07 August 2017. Posted in Publishing

India’s newspaper industry is still growing but can it adapt? D Shivakumar, chairman and CEO, PepsiCo India, one of the speakers at INMA 2017

At the end of this week, on 10 and 11 August there is the INMA Conference in Airport City in the Delhi NCR. Next week, on 16 and 17 August the WAN-IFRA Conference on Monetization of Content takes place in Hyderabad. These are challenging times and we look forward to meeting you at the INMA Conference to get your inputs on who you think belongs in this year’s 50 Fastest Growing Newspapers in India issue to be published in September.

We are hard at work on putting together the 7th Annual 50 Fastest Growing Newspapers of India issue that will also be distributed at the WAN-IFRA Conference in Chennai from 12 to 14 September. Newspaper revenues including advertising, circulation and digital revenues still provide advertisers an effective way of reaching a significant audience in India.

Nevertheless the industry is in somewhat of a panic trying to re-invent itself as digital news websites and aggregators erode their income and growth rates. We plan to examine creative disruption and digital growth as significant factors in evaluating news organizations that are the fastest at adaptation to a changing universe.

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