A digital platform aimed to inspire healthy breakfast habits became the winning concept when the students at Bergh's School of Communication competed on how Arla Foods should reach out and engage young consumers
Articles in Category: Design & Marketing
Anthem, a global creative agency that connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, was honored with two awards of excellence at the 47th Creativity International Packaging Awards.
Billions of consumer packages are consumed globally every day, and the amount is growing. The Better with Less – Design Challenge is challenging packaging designers to create environment-friendly, functional packaging solutions for everyday
Marketing activities aimed at creating making products stand out on store shelves are a common practice used by brand owners. Going a step ahead, brands are now adopting niche packaging methods to grab consumers’ attention.
Ball Corporation recently won a 2017 British Aerosol Manufacturing Association (BAMA) Aerosol Packaging Award for its tactile can, which the company designed and produced.
As the world of connected consumers grows, brands face a more challenging, complex environment, according to the Tetra Pak Index 2017. In Asia Pacific – now home to more than half the world’s